There's one quote I live by. It's from Bill Walsh, the great...

@coach_bowman
Bob Bowman@coach_bowman
24 views Nov 09, 2026 ~1 min read
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There's one quote I live by.

It's from Bill Walsh, the great football coach: "Champions behave like champions before they're champions." 🧵
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When I got to Arizona State, the team hadn't scored a point at the NCAA championships in 8 years.

We started at square one. It was hard to even think we could ever win a championship.
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So we built it step by step. We said, "These are the things we value."

The people who don't buy in have to go somewhere else. And everybody on that team is making the people around them better, every day.
4
Year after year, we got closer.

Maybe we could win the Pac-12. And then we did.
Maybe we could win NCAAs. And then we did.

But when I look back, that 2024 team had been living and working like champions for 3 or 4 years before that.
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So I'm always telling the kids, "You have to do something before you get something."

You're a champion long before you get the trophy. And it's the same thing whatever you're chasing.
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What it comes down to: you have to behave like the person you're going to become, before anybody's watching.

So ask yourself, what would that person do today?
How would they spend their morning?
Who would they spend their time with?
What would they say no to?

Then start making those decisions now.
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