How i use our Company Brain in GTM

I'm leading Dev GTM at @supermemory. Marketing a dev tool is a technical job: you have to stay in tune with how the product actually works, and pinging an engineer for every detail doesn't scale. Company brain is how I stay updated without the interruptions.

-> Copywriting: getting the technical details right

Being subtly wrong about your own product is the fastest way to lose a technical audience. So instead of pulling an engineer aside to fact-check a line, I ask the brain, and it answers from the real product knowledge with the source linked. I confirm before anything ships.

-> Sales calls: walking in already knowing the account
Before a customer call I ask the brain what we decided on the account and what we promised. It pulls from the sales channel, the private deal channel, and the last call's notes, all filtered to what I'm allowed to see, and hands me the decision, the owner, and the due date. My follow-up matches what the AE committed to, not what I half-remember.

-> Outbound: who's actually worth reaching out to
The hard part of outreach is figuring out who's even worth reaching. So I have the brain do that pass first: it works from what we already know about who fits, researches the prospects, and hands back a shortlist with a reason next to each name and a first draft in our voice. I review and send

-> Case studies: mining our own threads for proof
Our best marketing material is already written, just buried in a feedback channel, a call, the reason someone almost churned. Instead of scrolling ninety days of threads, I ask for the sharpest quotes on a topic and it surfaces the actual threads and tickets with links. Half my case studies start as one query.

-> Product feedback: turning asks into tracked work
When a customer drops a bug or feature ask in a thread, it doesn't die in scrollback. I say "create a Linear issue" and it files one on the right person, with my approval. And if a few people hit the same thing, it tells me, so I know a one-off from a pattern.

-> Launches: staying on top without chasing everyone
A launch has fifty moving parts across eng, product, and design, and the marketer usually ends up chasing all of them. Now I ask the brain where things stand: who owns the demo, whether the docs page is live, what's slipping. It already knows who owns what

-> The daily brief: a step ahead of the product
Every morning I get one message: what shipped that I need to announce, what customers said overnight, what's at risk before the next launch. It's a DM to myself, this keeps me in front of everything and in tune with @shardul_mane

-> Building: the brain rides along in my editor
Doing GTM also means writing the scripts and dashboards that run campaigns. In Cursor the brain is right there too, same context and permissions, so I'm not re-explaining our stack every time. The company's knowledge follows me out of Slack.

That's the job: a brain that knows the product better than I do and turns everything we ship into something I can take to customers, it even makes content haha. It's just how I work now!

>> here is how developers can utilise it, by @_ishaanxgupta

>> here is how @shardul_mane used to to make viral AI ad

>> how to build your own company brain, by @DhravyaShah

>> here's a quick demo of the company brain

All the teams should have one for themselves, get it now!