We hit 3B+ views on TikTok/IG/YT with $0 ad spend in 16 months π...

In UGC, you never know which video will work. We publish across dozens of accounts with different creators.
Only ~10% take off, but those pay for all the "failures." Think like a VC: portfolio approach > single bets.
We post 2 videos daily. Non-negotiable. For 2 months, almost nothing worked. But every video = a test. We iterated actors, hooks, scriptsβ¦
Then one formula hit β scale happened. Distribution rewards patience + volume.
Every video goes to TikTok, IG, YouTube Shorts, and FB Reels. Same content, just copy-pasted. Simple trick that can significantly increase the final reach.
When 1 video spikes β immediately remake it with different creators. That multiplies views 2xβ10x without reinventing.
Half of our work is just scrolling - seeing what's trending, what competitors are doing, what hooks perform now. Don't invent formats before you've nailed the basics. Copy what works first, then build your own.
Influencers with millions of followers are expensive and slow. We prefer creators with <5K followers. They're hungrier, faster, and way more motivated.
We pay a small video fee + a performance-based bonus. No crazy upfront payments. If a video works, everyone wins. If not, no harm done.
Don't be fooled by views/likes. We ask every user during onboarding where they found us. Not everyone answers honestly, but on average it lets you track the full funnel: view β signup β revenue.
