We hit 3B+ views on TikTok/IG/YT with $0 ad spend in 16 months πŸš€...

@rebryk
Yurii Rebryk@rebryk
10 views Aug 18, 2026 ~2 min read
Advertisement
1
We hit 3B+ views on TikTok/IG/YT with $0 ad spend in 16 months πŸš€

This was one of the biggest growth levers for scaling Fluently from $0 to $6M ARR.

Here's my blueprint for hacking UGC growth on social media πŸ‘‡
Media image
2
1/ Quantity >> Quality

In UGC, you never know which video will work. We publish across dozens of accounts with different creators.

Only ~10% take off, but those pay for all the "failures." Think like a VC: portfolio approach > single bets.
3
2/ Consistency wins

We post 2 videos daily. Non-negotiable. For 2 months, almost nothing worked. But every video = a test. We iterated actors, hooks, scripts…

Then one formula hit β†’ scale happened. Distribution rewards patience + volume.
4
3/ One video = four platforms

Every video goes to TikTok, IG, YouTube Shorts, and FB Reels. Same content, just copy-pasted. Simple trick that can significantly increase the final reach.
5
4/ Copy yourself

When 1 video spikes β†’ immediately remake it with different creators. That multiplies views 2x–10x without reinventing.
6
5/ Watch trends like a hawk

Half of our work is just scrolling - seeing what's trending, what competitors are doing, what hooks perform now. Don't invent formats before you've nailed the basics. Copy what works first, then build your own.
7
6/ Small creators >> big influencers

Influencers with millions of followers are expensive and slow. We prefer creators with <5K followers. They're hungrier, faster, and way more motivated.
8
7/ Pay for views, not promises

We pay a small video fee + a performance-based bonus. No crazy upfront payments. If a video works, everyone wins. If not, no harm done.
9
8/ Track the funnel, not likes

Don't be fooled by views/likes. We ask every user during onboarding where they found us. Not everyone answers honestly, but on average it lets you track the full funnel: view β†’ signup β†’ revenue.
Actions
What You Can Do
  • Export as PDF or Markdown
  • Batch Export to Notion
  • Bookmark & Highlight
  • LinkedIn & Instagram Carousel Maker
Create Free Account

Includes 7-day Premium trial

Advertisement