Everyone said AI ads would never win at Cannes. Two of them just...
PJ Ace@PJaccetturo
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Jul 16, 2026
~1 min read
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Everyone said AI ads would never win at Cannes.
Two of them just did. Both built on Kling.
Here's why it's a bigger deal than the headline: 🧵👇
Two of them just did. Both built on Kling.
Here's why it's a bigger deal than the headline: 🧵👇
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The Winners:
L'Ultimo Uomo Reale (The RealReal / Team One / Lipstick): Silver in Film, Bronze in Film Craft.
Lorem Ipsum (GUT / Purga Studio): Bronze in Film.
L'Ultimo Uomo Reale (The RealReal / Team One / Lipstick): Silver in Film, Bronze in Film Craft.
Lorem Ipsum (GUT / Purga Studio): Bronze in Film.
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Cannes added an AI Craft category this year.
But what's crazy is that both films also won in the classic Film categories, against traditionally shot work.
But what's crazy is that both films also won in the classic Film categories, against traditionally shot work.
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The Film Craft Lion is the one people will talk about. The Classic Film Lions are the ones that matter.
Those categories aren't AI categories. Both films were judged against traditionally produced work and won.
L'Ultimo Uomo Reale is an April Fools' spot.
An AI-generated man insists he's real while the world behind him glitches apart. The only real object in the film is the authenticated bag.
For a brand that verifies things aren't fake, that's a hell of a place to point the camera.
Those categories aren't AI categories. Both films were judged against traditionally produced work and won.
L'Ultimo Uomo Reale is an April Fools' spot.
An AI-generated man insists he's real while the world behind him glitches apart. The only real object in the film is the authenticated bag.
For a brand that verifies things aren't fake, that's a hell of a place to point the camera.
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Lorem Ipsum is three genre films (samurai, western, mafia) where every character speaks only placeholder text.
Purga is the only AI studio from Ibero-America to win a Lion.
Purga is the only AI studio from Ibero-America to win a Lion.
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I’ve spent two years building ads with @Kling_ai ; it’s fast and looks gorgeous. That's what makes a Cannes-caliber production possible.
@Kling_ai got there, and two awards just confirmed it. Wait til you see what they have planned soon!
@Kling_ai got there, and two awards just confirmed it. Wait til you see what they have planned soon!