I ranked a plumber #1 on ChatGPT. Here's the exact playbook we...
Noah Igler@noahiglerSEO
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Jan 17, 2026
~2 min read
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I ranked a plumber #1 on ChatGPT.
Here's the exact playbook we used:
(Bookmark for later)
Here's the exact playbook we used:
(Bookmark for later)
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1. Started with their website.
Most plumbing sites talk about "quality service" and "trusted professionals."
LLMs don't care about that fluff.
They want answer to the specific questions people search AND helpful content.
We rewrote their pages to answer specific questions people actually ask.
> "How much does drain cleaning cost in St. George?"
> "What causes slow drains in Southern Utah?"
> "Emergency vs scheduled drain service"
Each service page became a mini knowledge hub.
LLMs pull from pages that directly answer questions. So we gave them exactly that.
Most plumbing sites talk about "quality service" and "trusted professionals."
LLMs don't care about that fluff.
They want answer to the specific questions people search AND helpful content.
We rewrote their pages to answer specific questions people actually ask.
> "How much does drain cleaning cost in St. George?"
> "What causes slow drains in Southern Utah?"
> "Emergency vs scheduled drain service"
Each service page became a mini knowledge hub.
LLMs pull from pages that directly answer questions. So we gave them exactly that.
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2. Next was their GBP.
Nothing crazy here, just the fundamentals done correctly.
> Correct primary category
> Every service listed with real descriptions
> Photos uploaded bi-weekly from actual jobs
> Reasonable service area
> Review responses mentioning services and location
Google feeds data to its own AI Overviews and LLMs.
A dialed GBP means you show up there too.
Nothing crazy here, just the fundamentals done correctly.
> Correct primary category
> Every service listed with real descriptions
> Photos uploaded bi-weekly from actual jobs
> Reasonable service area
> Review responses mentioning services and location
Google feeds data to its own AI Overviews and LLMs.
A dialed GBP means you show up there too.
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3. Off-page: links, citations, and PR.
LLMs pull recommendations from business directories, news sites, listicles, and press releases.
This is your direct pipeline to AI search.
We first established their citation profile.
They had a few major directory listings with the wrong phone number or "LLC" added to their name.
LLMs want consistency.
We cleaned those up and built ~40 new listings.
Next was more LLM-focused link building.
We published:
> Press releases through EIN Presswire (new hire, community sponsorship, 10 years in business, new service, specials, etc.)
> "Best plumbers in St. George" listicle on their blog
> Got them mentioned in a local business news article
Each one becomes a data point that ChatGPT and Perplexity reference.
Your blog posts about "signs you need a plumber" won't get you here.
Getting mentioned on sites that LLMs trust will.
LLMs pull recommendations from business directories, news sites, listicles, and press releases.
This is your direct pipeline to AI search.
We first established their citation profile.
They had a few major directory listings with the wrong phone number or "LLC" added to their name.
LLMs want consistency.
We cleaned those up and built ~40 new listings.
Next was more LLM-focused link building.
We published:
> Press releases through EIN Presswire (new hire, community sponsorship, 10 years in business, new service, specials, etc.)
> "Best plumbers in St. George" listicle on their blog
> Got them mentioned in a local business news article
Each one becomes a data point that ChatGPT and Perplexity reference.
Your blog posts about "signs you need a plumber" won't get you here.
Getting mentioned on sites that LLMs trust will.
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If you want my help getting your business ranked in LLMs like ChatGPT and Grok, book a consultation with me: sustain-media.com/calendar.html