Audience budgets follow a 1% / 9% / 90% pyramid. - 1% (luxury)...
Daniel Priestley@DanielPriestley
30 views
Mar 26, 2026
~1 min read
Audience budgets follow a 1% / 9% / 90% pyramid.
- 1% (luxury) holds 15% of the money.
- 9% (niche) hold 45%.
- 90% (mass) hold 40%
Choose your play, build a three-tier offer ladder, and match delivery and proof to price.
- 1% (luxury) holds 15% of the money.
- 9% (niche) hold 45%.
- 90% (mass) hold 40%
Choose your play, build a three-tier offer ladder, and match delivery and proof to price.
