Daniel Priestley (@DanielPriestley)

Most businesses send the same generic follow-up to everyone who fills in a form. Name. Email. Thank you page. Done. @itscoreapp's PDF report generator does something completely different. Every person who completes your scorecard gets a personalised report — automatically generated, with their na...

When launches fall flat, it’s often not that the offer is wrong; it’s that nobody can see demand or limits. There’s no urgency and no signal that anyone else is buying. What you need to do is make the demand–supply imbalance visible: - Set a cap on seats or clients. - Show a counter so people can...

Most founders start by selling time because that’s how they were trained to think about work. You sell an hour, a day rate, a retainer – and as long as you’re “busy,” it feels like progress. But clients don’t care how long it takes you - they care about the outcome. Did it work? Did it move th...

You have to make your ideas, stories, case studies, and data public. Let people know what you know and watch them buy the thing you offer. Most of your potential customers out there don't have the faintest idea about the knowledge, insights, or solutions you offer. Presenting the your expertise...

Audience budgets follow a 1% / 9% / 90% pyramid. - 1% (luxury) holds 15% of the money. - 9% (niche) hold 45%. - 90% (mass) hold 40% Choose your play, build a three-tier offer ladder, and match delivery and proof to price. ...