The best marketers don’t “write” copy. They reverse engineer what’s...
Alex Prompter@alex_prompter
80 views
Aug 23, 2025
~2 min read
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The best marketers don’t “write” copy.
They reverse engineer what’s already working.
And with LLMs, you can do it in minutes.
This is one of the most slept-on uses of AI.
Here’s exactly how I do it →
They reverse engineer what’s already working.
And with LLMs, you can do it in minutes.
This is one of the most slept-on uses of AI.
Here’s exactly how I do it →
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Step 1: Find high-converting copy.
Landing pages you admire
Ads you keep seeing (they’re running for a reason)
Emails you actually read
If it’s everywhere, it’s converting. That’s your goldmine.
(i found this for my project)
Landing pages you admire
Ads you keep seeing (they’re running for a reason)
Emails you actually read
If it’s everywhere, it’s converting. That’s your goldmine.
(i found this for my project)
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Step 2: Feed that copy into an LLM.
But don’t just ask it to “summarize.”
That’s too shallow.
You want it to break the copy down by psychology, persuasion, and structure.
(i copied and took screenshots of the website landing page... and feed the copy to ChatGPT)
But don’t just ask it to “summarize.”
That’s too shallow.
You want it to break the copy down by psychology, persuasion, and structure.
(i copied and took screenshots of the website landing page... and feed the copy to ChatGPT)
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Step 3: Use a reverse-engineering prompt.
Here’s the one I use 👇
“Analyze this copy like a world-class copywriter.
Break down the headline, hook, and CTA.
Identify the psychological triggers being used (authority, scarcity, social proof, etc).
Show the structure behind the copy.
Rewrite the structure as a reusable template.”
Here’s the one I use 👇
“Analyze this copy like a world-class copywriter.
Break down the headline, hook, and CTA.
Identify the psychological triggers being used (authority, scarcity, social proof, etc).
Show the structure behind the copy.
Rewrite the structure as a reusable template.”
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The output is pure gold:
You see the hidden playbook behind the copy
You get a template to use for your own writing
You stop guessing, and start modeling what works
You see the hidden playbook behind the copy
You get a template to use for your own writing
You stop guessing, and start modeling what works
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Step 4: Apply it.
Take the template → plug in your product → let the LLM rewrite it in your voice.
Instead of starting with a blank page, you’re starting with a proven formula.
Take the template → plug in your product → let the LLM rewrite it in your voice.
Instead of starting with a blank page, you’re starting with a proven formula.
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Most people use AI to generate.
The real power is in using AI to reverse engineer.
This single shift turns LLMs into your secret copywriting mentor.
Try it once and you’ll never write the same way again.
The real power is in using AI to reverse engineer.
This single shift turns LLMs into your secret copywriting mentor.
Try it once and you’ll never write the same way again.
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Why struggle with AI when you can copy-paste your way to better results?
Steal the prompt library everyone wishes they had ↓
godofprompt.ai/pricing
Steal the prompt library everyone wishes they had ↓
godofprompt.ai/pricing
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I hope you've found this thread helpful.
Follow me @alex_prompter for more.
Like/Repost the quote below if you can:
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Follow me @alex_prompter for more.
Like/Repost the quote below if you can:
x.com/16573859545947…