I’m 32. I own a cleaning business. Last month, it made $40,000 (I...
Mike Cleans@cleanwithmike
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Aug 01, 2025
~3 min read
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1
I’m 32.
I own a cleaning business.
Last month, it made $40,000 (I only work 1 hour a day).
Here’s the most in-depth training I've ever created on how to build a lifestyle business (my gift to you):
I own a cleaning business.
Last month, it made $40,000 (I only work 1 hour a day).
Here’s the most in-depth training I've ever created on how to build a lifestyle business (my gift to you):
2
The first thing I would do:
Conduct comprehensive market research.
I'd analyze 3-5 markets before picking one.
This saved me months of trial and error when I started my remote home cleaning company.
Conduct comprehensive market research.
I'd analyze 3-5 markets before picking one.
This saved me months of trial and error when I started my remote home cleaning company.
3
Here's my exact process:
Go to Google → Search "Cleaning Companies in [YOUR AREA]" → Call the first 10 companies → Get quotes for the same property (standard, deep, move-out pricing)
You'll now see the competitive landscape.
Go to Google → Search "Cleaning Companies in [YOUR AREA]" → Call the first 10 companies → Get quotes for the same property (standard, deep, move-out pricing)
You'll now see the competitive landscape.
4
I look for these market characteristics:
• Population: 250k-750k people
• Household income: $60k+
• Growing suburban areas
• Moderate competition
• Avoid major metros
This gives you the best chance of success from day one.
• Population: 250k-750k people
• Household income: $60k+
• Growing suburban areas
• Moderate competition
• Avoid major metros
This gives you the best chance of success from day one.
5
You shouldn't start marketing until you've got your business foundation locked down.
4 critical steps include:
1. Legal setup (LLC, EIN, etc.)
2. Business banking & insurance
3. Website & Google My Business
4. Booking software & payment processing
4 critical steps include:
1. Legal setup (LLC, EIN, etc.)
2. Business banking & insurance
3. Website & Google My Business
4. Booking software & payment processing
6
When setting up your business stack...
• Use GoHighLevel for CRM
• Purchase your business insurance
• Set up Stripe for payment processing
• Get Booking Koala for scheduling cleaners
This tech stack will save you 20+ hours.
• Use GoHighLevel for CRM
• Purchase your business insurance
• Set up Stripe for payment processing
• Get Booking Koala for scheduling cleaners
This tech stack will save you 20+ hours.
7
Set up hiring funnels immediately to find quality cleaners.
Post compelling job descriptions across multiple platforms:
Indeed, Craigslist, Care(.com), TaskRabbit, and local Facebook groups are all great.
Screen for communication skills, experience, reliability, tech-savviness, and attitude.
Post compelling job descriptions across multiple platforms:
Indeed, Craigslist, Care(.com), TaskRabbit, and local Facebook groups are all great.
Screen for communication skills, experience, reliability, tech-savviness, and attitude.
8
Review applications and conduct phone interviews.
My hiring checklist:
☐ Excellent communicator
☐ Extensive experience
☐ Full transparency
☐ Great attitude
☐ Tech savvy
They must hit 4/5 to move forward.
My hiring checklist:
☐ Excellent communicator
☐ Extensive experience
☐ Full transparency
☐ Great attitude
☐ Tech savvy
They must hit 4/5 to move forward.
9
Launch with 2-3 marketing channels.
In my first 90 days, I focused on:
• Google Local Service Ads (LSA)
• Facebook community groups
• Direct outreach to realtors
→ Start simple
→ Perfect your sales process
→ Then you expand to other channels
In my first 90 days, I focused on:
• Google Local Service Ads (LSA)
• Facebook community groups
• Direct outreach to realtors
→ Start simple
→ Perfect your sales process
→ Then you expand to other channels
10
You need systems for everything from day one:
→ Cleaner onboarding process
→ Scheduling and dispatching
→ Quality control checklists
→ Customer intake forms
→ Payment collection
Build these early, or you'll be stuck doing everything manually.
→ Cleaner onboarding process
→ Scheduling and dispatching
→ Quality control checklists
→ Customer intake forms
→ Payment collection
Build these early, or you'll be stuck doing everything manually.
11
Within 6 months, I hit $100k in revenue using this exact framework.
9 months in, I was at $40k/month (making more than my day job)
The key?
Following a proven system instead of winging it.
9 months in, I was at $40k/month (making more than my day job)
The key?
Following a proven system instead of winging it.
12
Now, plan your first 30 days after launch:
• Complete 10+ test cleans to work out operational kinks
• Build your review generation system
• Refine your sales scripts based on real conversations
• Start automating repetitive tasks
• Always be hiring (your biggest constraint will be good cleaners)
Most people skip the planning phase and struggle for months.
• Complete 10+ test cleans to work out operational kinks
• Build your review generation system
• Refine your sales scripts based on real conversations
• Start automating repetitive tasks
• Always be hiring (your biggest constraint will be good cleaners)
Most people skip the planning phase and struggle for months.
13
This isn't get-rich-quick.
But it is get-rich-predictable.
I went from $2,000 startup cost to $40k/month in 9 months using this system.
💬 Comment “Clean” and I’ll show you how
🤝 Follow me for more content like this
But it is get-rich-predictable.
I went from $2,000 startup cost to $40k/month in 9 months using this system.
💬 Comment “Clean” and I’ll show you how
🤝 Follow me for more content like this
14
I scaled my remote cleaning biz from $0 to $40k/month in revenue.
All it took was 9 months.
Want to do the same?
Comment “Clean” and I’ll show you how.
All it took was 9 months.
Want to do the same?
Comment “Clean” and I’ll show you how.