Business/Startup thread by @EmperorDino

1

Naval calls it the cheat code to infinite wealth:

Leverage.

Sadly, few people understand how it works—and that’s why they stay broke.

Here’s a 2-minute breakdown of the concept that built Naval's $600M empire:

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The power of leverage is simple:

Get more output from the same input.

In 2010, Naval invested $100K in Uber's seed round.

By 2019, that turned into $300M.

That's leverage at work.

                        1:08

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Historically, there were only 2 forms of leverage:

• Labor (people working for you)
• Capital (money working for you)

Both required permission. You needed connections, credentials, or existing wealth.

But the internet changed everything.

                        1:01

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Today's most powerful leverage is permissionless:

• Code (software scales infinitely)
• Media (content works while you sleep)
• Knowledge (compounds over time)

The best part? Anyone can access these tools.

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Compare Walmart vs Amazon in their first decade:

Walmart (1962): 18 stores, 1000 employees
Amazon (1994): 0 stores, 158 employees, $511M revenue

Digital leverage broke all traditional scaling rules.

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But you don’t need Amazon-level resources to start using leverage.

You can:

• Share valuable insights online
• Write a book that teaches others
• Build an app that solves a problem

Small steps. Massive potential impact.

                        0:55

7

Naval started AngelList with just code and content:

• Built software to connect startups with investors
• Wrote blogs explaining startup mechanics
• Shared insights on platforms like Twitter

Result? Platform now manages $12B in assets.

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The secret? Stack different forms of leverage:

• Write code to scale solutions
• Create content to build authority
• Deploy capital to accelerate growth
• Use knowledge to spot opportunities

Each layer multiplies the others.

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But leverage is a double-edged sword:

Poor decisions get amplified just like good ones.

That's why good decision making is crucial.

Naval on making good decisions:

                        0:33

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Here's how you can start building leverage:

• Learn a coding language
• Share expertise online
• Invest consistently
• Build in public

The earlier you start, the more time compounds your advantage.

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Especially if you're a coach or agency owner.

Your momentum compounds over time.

I didn't make any money in the first year of my coaching business.

But then I made $15,000 in only 2 months.

Want to do the same?

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Coaches and agency owners:

I'll help you scale your business to $15K-$30K/mo.

I've helped 50+ coaches and agency owners scale their business.

Book a call here:
calendly.com/coachingempire…

13

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Emperor Dino@EmperorDino

Naval calls it the cheat code to infinite wealth:

Leverage.

Sadly, few people understand how it works—and that’s why they stay broke.

Here’s a 2-minute breakdown of the concept that built Naval's $600M empire:

Naval calls it the cheat code to infinite wealth: Leverage. Sadly,...

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