Naval calls it the key to financial freedom: Leverage. It's how you...

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Naval calls it the key to financial freedom:

Leverage.

It's how you earn more without doing more.

Here's how to use leverage to get time and location freedom:

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Levers are force multipliers.

It helps you to get more without doing more.

This is how some people can accomplish 10x, 100x, or 1,000,000x what others can.

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There are 4 types of leverage:

• People (people that work for you)
• Money (money that works for you)
• Content (articles, podcasts, books)
• Code (software that works for you)

Code and content are best because they're permissionless.

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A simple example of the levels of leverage:

• A farmer without tools
• A farmer with a shovel
• A farmer with a shovel and a tractor
• A farmer with a shovel, a tractor, and a team

The last farmer has the most leverage.

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So how do you build leverage?

Create things that scale.

If you can't code, focus on creating content.

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How to build leverage with content:

• Pick a niche
• (Brand) Ikigai
• Solve problems
• Post daily content
• Give a lot of free value
• Turn your knowledge into products
• Build up your email list to sell on scale

Most importantly, learn to write well. Here's why:

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Writing is the foundation of content.

• Books
• Videos
• Tweets
• Articles
• Images
• Threads
• Podcasts
• Carousels
• Newsletters

The better you can write, the more leverage you'll build.

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Once you have leverage, judgment becomes the most important.

Leverage is about how hard you can push.

Judgment is about where you push.

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Leverage helped me build a 6-fig digital writing business on X.

I share the best strategies for free in my newsletter, join 5,000+ digital writers to learn to do the same (free):

stijnnoorman.com/newsletter

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If you enjoyed this thread:

1) Follow @stijnnoorman & @naval for more
2) RT the post below to help more people to build leverage. Thanks!

Stijn Noorman@stijnnoorman

Naval calls it the key to financial freedom:

Leverage.

It's how you earn more without doing more.

Here's how to use leverage to get time and location freedom:

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I built a 6-fig X business with writing.

Without any sales calls or colds DMs.

Join 5,000+ digital writers below to learn to do the same:

stijnnoorman.com/newsletter

Naval calls it the key to financial freedom: Leverage. It's how you...

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