In 2018, Snapchat was worth $18 billion. But one mistake led to a...
Andrew Pipkin@Pipkinresells
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Jan 02, 2025
~2 min read
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In 2018, Snapchat was worth $18 billion.
But one mistake led to a 1.2 million-user revolt.
A single post from their biggest influencer wiped out $1.3 billion overnight.
Here’s how you can use Kylie Jenner to pay your bills:
But one mistake led to a 1.2 million-user revolt.
A single post from their biggest influencer wiped out $1.3 billion overnight.
Here’s how you can use Kylie Jenner to pay your bills:
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Snapchat was unstoppable in 2018.
With 187 million daily users, they were the favorite app of Gen Z.
But everything changed with one decision: a massive redesign.
The new app was confusing. It buried Stories, mixed ads with friends' content, and alienated millions of users.
With 187 million daily users, they were the favorite app of Gen Z.
But everything changed with one decision: a massive redesign.
The new app was confusing. It buried Stories, mixed ads with friends' content, and alienated millions of users.
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Millions of users were furious. A petition to reverse the redesign gathered over a million signatures.
The app store rating dropped to 1.8 stars.
The app store rating dropped to 1.8 stars.
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Then came the final blow: Kylie Jenner.
She tweeted, “Does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.”
By the next day, Snap lost $1.3 billion in market value.
Her 18 words showed just how powerful one voice can be.
She tweeted, “Does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.”
By the next day, Snap lost $1.3 billion in market value.
Her 18 words showed just how powerful one voice can be.
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Snapchat scrambled to recover.
By May 2018, they reversed the worst parts of the redesign, moving Stories back to a familiar place.
They invested in new tech, like augmented reality filters, and doubled down on exclusive content deals.
By May 2018, they reversed the worst parts of the redesign, moving Stories back to a familiar place.
They invested in new tech, like augmented reality filters, and doubled down on exclusive content deals.
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But it was too late to stop people from switching.
Instagram Stories, a feature inspired by Snapchat, became the new favorite.
Instagram Stories, a feature inspired by Snapchat, became the new favorite.
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The very features users hated in 2018 are now beloved across platforms.
And Kylie’s tweet? It proved one individual’s influence can shake even the biggest companies.
And Kylie’s tweet? It proved one individual’s influence can shake even the biggest companies.
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Snapchat’s story isn’t just about tech; it’s about seizing the right moment.
That’s why building wealth today means recognizing opportunities—before they’re mainstream.
That’s why building wealth today means recognizing opportunities—before they’re mainstream.
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I use this one proven business model that helped me scale my biz from 0 to $3M in sales in just 2 years.
Here’s how:
Here’s how:
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I resell everyday name-brand products that are always in demand.
You can buy this Kylie Cosmetic blush powder for $12 and resell it on Amazon for $23.52, making a $4.07 profit per unit sold.
Buy 30 more of these, and that’s an extra $122.10 in your pocket.
You can buy this Kylie Cosmetic blush powder for $12 and resell it on Amazon for $23.52, making a $4.07 profit per unit sold.
Buy 30 more of these, and that’s an extra $122.10 in your pocket.
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If Snapchat bent the knee to win back Kylie’s trust, her products can also build enough income for you to pay your bills.
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It’s called Amazon FBA.
The best part? It has a low barrier to entry, requires only 2-3 hours a day, and is easy to scale.
If you want to learn more about Amazon FBA give this thread a like and RT!
Thanks!
The best part? It has a low barrier to entry, requires only 2-3 hours a day, and is easy to scale.
If you want to learn more about Amazon FBA give this thread a like and RT!
Thanks!