Marketing/Growth thread by @matt_gray_

1

There’s never been an easier time in history to make $1,000,000.

Sadly, most people think this takes years to achieve.

Here’s how to build a 7-figure personal brand by March 1st, 2025:

                            2
                        
Today, I’m going to break down the system that has helped me attract 2.5 million followers over the last 3 years: 

• Working 4 hours per day
• Traveling the world 
• Building multiple 7 & 8-figure businesses

Here's exactly how to build it, step by step…

                        1:30

                            3
                        
Start by developing your unique creator positioning.

Your positioning needs to:

• Own one word in your customer's mind
• Solve one specific problem
• Stand out in a crowded market

For me, that word is "systems."

                        2:09

4

Now let me show you the 5 stages of my Content GPS system.

Every stage has a specific function to guide people from strangers to buyers.

Let’s dive in:

                            5
                        
COLD (Audience Mechanism)

Social media will be your main source of traffic:

• Pick ONE platform (X or LinkedIn)
• Share valuable content daily
• Solve your customers' burning problems

Give your secrets away for free.

                        1:33

                            6
                        
WARM (Lead Mechanism)

Convert your audience from rented to owned platforms:

• Add CTAs to your social profiles
• Drive followers to your newsletter
• Overdeliver on value in your weekly newsletter

Your newsletter is where you build trust with your audience.

                        2:12

7

HOT (Profit Mechanism)

Guide your newsletter subscribers to free monthly workshops that have:

• Ultra-specific title promising results
• Immediate actionable value
• Smooth transition to your offer
• Live Q&A to build trust

This alone drives 50% of our revenue.

8

Here's why this system makes sales effortless:

By the time prospects book a call, they've:

• Read your newsletter for weeks
• Attended your workshop
• Consumed your free content

They're not cold leads. They're hot buyers ready to say yes.

9

HAPPY (Delivery Mechanism)

Create raving fans through:

• Personalized welcome videos
• Unbeatable accountability
• Surprise bonus content
• Sharing wins publicly

Do the unscalable until you can systematize it.

10

JOY (Upsell Mechanism)

Structure your offers in three tiers:

• Low-ticket entry point (book/mini-course)
• High-ticket core offer (flag-ship program)
• Ultra high-ticket experience (mastermind)

It's 7X cheaper to sell to existing customers.

11

P.S. Want to know the biggest opportunity in 2025?

Building a personal brand.

It's how I went from working 15 hrs a day with no freedom to building a portfolio of companies working 4 hrs a day.

Here's a free email course on the exact system I used: founderos.com/the-4-step-sys…

There’s never been an easier time in history to make $1,000,000....

Actions

What You Can Do

Actions

What You Can Do

More in Marketing & Growth

More from @matt_gray_