X hates LinkedIn. But I just passed 670K followers, and I'll...
Justin Welsh@thejustinwelsh
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Dec 01, 2024
~5 min read
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X hates LinkedIn.
But I just passed 670K followers, and I'll generate $2.39M from the platform this year.
Here's how I use LinkedIn unlike anyone else:
But I just passed 670K followers, and I'll generate $2.39M from the platform this year.
Here's how I use LinkedIn unlike anyone else:
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Inside of this thread, you'll learn how to:
1. Design a profile that converts
2. Write content that goes wild
3. Recycle for 2x engagement
4. Interact with top creators
5. Leverage little-known features
6. Funnel people to your website
Let's dive in...
1. Design a profile that converts
2. Write content that goes wild
3. Recycle for 2x engagement
4. Interact with top creators
5. Leverage little-known features
6. Funnel people to your website
Let's dive in...
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1. Design a profile that converts:
Here is the journey of a prospective follower.
1) Reads your content
2) Clicks your profile
3) Sees your banner
4) Looks at your headshot
5) Reads your tagline
6) Reads your about section
8) Follows or doesn't
Here is the journey of a prospective follower.
1) Reads your content
2) Clicks your profile
3) Sees your banner
4) Looks at your headshot
5) Reads your tagline
6) Reads your about section
8) Follows or doesn't
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2. Banner Image:
The first thing people see is your banner.
Use it to achieve a specific outcome:
- Build brand awareness
- Drive newsletter sign-ups
- Send people to your website
- Sell a digital product or service
- Get them to follow you on social media
The first thing people see is your banner.
Use it to achieve a specific outcome:
- Build brand awareness
- Drive newsletter sign-ups
- Send people to your website
- Sell a digital product or service
- Get them to follow you on social media
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3. Headshot:
Headshots should evoke a feeling:
- Kind
- Playful
- Powerful
- Professional
Your headshot should align with your brand.
I sourced a specific photographer to get the headshot that evokes a feeling of confidence.
A terrific investment.
Headshots should evoke a feeling:
- Kind
- Playful
- Powerful
- Professional
Your headshot should align with your brand.
I sourced a specific photographer to get the headshot that evokes a feeling of confidence.
A terrific investment.
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4. Tagline:
Your tagline is often a make-or-break moment.
The goal of the tagline is to tell people:
- Who you are
- What you're working on
- What they should expect
It's not time to be cute or clever.
It's time to be clear.
Your tagline is often a make-or-break moment.
The goal of the tagline is to tell people:
- Who you are
- What you're working on
- What they should expect
It's not time to be cute or clever.
It's time to be clear.
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5. About Section:
Your about section is all about social proof.
That means it's time to brag.
- What makes you worth following?
- What do your customers say about you?
- What awards have you won?
Don't be shy.
Show off.
Your about section is all about social proof.
That means it's time to brag.
- What makes you worth following?
- What do your customers say about you?
- What awards have you won?
Don't be shy.
Show off.
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6. Featured Section:
This section is a lot like a pinned X post.
Use it to deplatform to a newsletter, podcast, or other channel.
Have a product? Let people buy it if they are ready.
Different options for different stages of a journey.
Next up?
Content.
This section is a lot like a pinned X post.
Use it to deplatform to a newsletter, podcast, or other channel.
Have a product? Let people buy it if they are ready.
Different options for different stages of a journey.
Next up?
Content.
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7. Write Great Content:
Great LinkedIn content has 4 different parts:
- The Meat
- The Trailer
- The takeaway & CTC
I use this to write a piece of content each morning at 7:48a EST.
Here's how it works:
Great LinkedIn content has 4 different parts:
- The Meat
- The Trailer
- The takeaway & CTC
I use this to write a piece of content each morning at 7:48a EST.
Here's how it works:
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7A. The Meat:
The first thing I do is create "the meat" of the content.
This is where you’re teaching something.
It’s the information you want to convey.
In this example, I am teaching 10 steps that help build your first side hustle:
The first thing I do is create "the meat" of the content.
This is where you’re teaching something.
It’s the information you want to convey.
In this example, I am teaching 10 steps that help build your first side hustle:
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7B. The Trailer:
The next part of the content I create is the "trailer."
The trailer is the opener and has 2 jobs:
- Break the scroll pattern with the first line.
- Make each line intriguing enough to get the reader to the next.
Here's the trailer for that piece of content.
The next part of the content I create is the "trailer."
The trailer is the opener and has 2 jobs:
- Break the scroll pattern with the first line.
- Make each line intriguing enough to get the reader to the next.
Here's the trailer for that piece of content.
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7C. The Takeaway & CTC:
My goal at the end is to give the reader a nice little takeaway.
Think of it as the last thing they'll remember reading before I call them to the conversation with a simple question.
Like this:
My goal at the end is to give the reader a nice little takeaway.
Think of it as the last thing they'll remember reading before I call them to the conversation with a simple question.
Like this:
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8. Recycle for 2x Engagement:
After 5 years, I have over 4,000+ pieces of unique content.
So, for my 2nd post (10:50p EST), I recycle.
I go back 3 months and update a piece of content from last year.
There are 50K+ new followers who never saw it.
And most people won't remember.
After 5 years, I have over 4,000+ pieces of unique content.
So, for my 2nd post (10:50p EST), I recycle.
I go back 3 months and update a piece of content from last year.
There are 50K+ new followers who never saw it.
And most people won't remember.
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9. Interact With Top Creators:
When I was getting started, I wanted to build a high-quality network.
Here's how:
1. Shared a resource
2. Engaged with their content
3. Featured them in my newsletter
4. Praised something specific they did
5. Introduced them to someone meaningful
When I was getting started, I wanted to build a high-quality network.
Here's how:
1. Shared a resource
2. Engaged with their content
3. Featured them in my newsletter
4. Praised something specific they did
5. Introduced them to someone meaningful
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10. Leverage Little-Known Features:
Here are a few little-known features you can use to grow:
1. Custom profile button
2. Carousel posts
3. Notification bell
4. LinkedIn Newsletter
Here are a few little-known features you can use to grow:
1. Custom profile button
2. Carousel posts
3. Notification bell
4. LinkedIn Newsletter
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10A. Custom profile button:
I drive at least 200 people to my website each day via the new LinkedIn custom profile button.
You simply edit your profile, scroll to the bottom and add a link.
Similar to a link in your X bio, but can be edited to display as a CTA.
I drive at least 200 people to my website each day via the new LinkedIn custom profile button.
You simply edit your profile, scroll to the bottom and add a link.
Similar to a link in your X bio, but can be edited to display as a CTA.
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10B. Carousel Posts:
LinkedIn carousel posts generate a ton of impressions and you can embed QR codes to convert people.
Just create a 4X5 inch Canva PDF and upload it.
Easy win.
LinkedIn carousel posts generate a ton of impressions and you can embed QR codes to convert people.
Just create a 4X5 inch Canva PDF and upload it.
Easy win.
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10C. Notification Bell:
It used to be that LinkedIn didn't have a notification bell, like X.
That changed last year.
Now, you can set it up to receive notifications for when your favorite creators drop new content.
It used to be that LinkedIn didn't have a notification bell, like X.
That changed last year.
Now, you can set it up to receive notifications for when your favorite creators drop new content.
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10D. LinkedIn Newsletter:
You can apply for, and get a LinkedIn newsletter easily.
When you launch your newsletter's first issue, LinkedIn will promote it to all of your followers.
That's why it's good to get 10k to 15k followers first, then launch.
You can apply for, and get a LinkedIn newsletter easily.
When you launch your newsletter's first issue, LinkedIn will promote it to all of your followers.
That's why it's good to get 10k to 15k followers first, then launch.
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11. Funnel People To Your Website:
There's a workaround for linking out on LinkedIn.
Write a good long-form piece of content, and add a link at the bottom.
Close out the "preview" image and then post.
5% reduction in impressions doesn't matter when your CTR is improved 10x.
There's a workaround for linking out on LinkedIn.
Write a good long-form piece of content, and add a link at the bottom.
Close out the "preview" image and then post.
5% reduction in impressions doesn't matter when your CTR is improved 10x.
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That's a wrap!
If you enjoyed this thread:
1. Follow me @thejustinwelsh for more.
2. RT the tweet below to share this thread with your audience
If you enjoyed this thread:
1. Follow me @thejustinwelsh for more.
2. RT the tweet below to share this thread with your audience
Justin Welsh@thejustinwelsh
X hates LinkedIn.
But I just passed 670K followers, and I'll generate $2.39M from the platform this year.
Here's how I use LinkedIn unlike anyone else:
But I just passed 670K followers, and I'll generate $2.39M from the platform this year.
Here's how I use LinkedIn unlike anyone else:
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Join 200K+ people building better lives through sustainable online businesses.
I share one strategy or tactic you can implement immediately every Saturday morning in my newsletter.
Always 4 minutes to read.
Join us here: justinwelsh.link/x-subscribe
I share one strategy or tactic you can implement immediately every Saturday morning in my newsletter.
Always 4 minutes to read.
Join us here: justinwelsh.link/x-subscribe
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If you want to use LinkedIn like I do, join 30,000 students and 70 LinkedIn Top Voices in The LinkedIn Operating System.
60% off for Black Friday.
learn.justinwelsh.me/linkedin-bf202…
60% off for Black Friday.
learn.justinwelsh.me/linkedin-bf202…
