Steve Jobs interviewed thousands of people at Apple. But he only...

@BaptisteVicini
Baptiste@BaptisteVicini
10 views Nov 24, 2024 ~2 min read
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Steve Jobs interviewed thousands of people at Apple.

But he only hired people who answered this ONE question perfectly.

It was so effective, it helped him spot Wozniak, Ive, and Cook before anyone knew their names.

Here's his secret to predicting future legends:🧵
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Jobs wasn't just building a company.

He was assembling a team of visionaries who would revolutionize entire industries.

But finding these people wasn't about degrees, experience, or even skills.

It was about something far more fundamental...
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His secret weapon? A single question:
"What are you so passionate about that you'd do it for free?"

This wasn't small talk. It was a carefully crafted filter to identify a rare trait Jobs believed predicted future greatness:

Pure, unbridled obsession...
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Take Steve Wozniak.

Before Apple, Woz spent countless nights in his garage building computers.

Not for money. Not for recognition.
But because he couldn't NOT build them.

The problems consumed him. The solutions thrilled him.
That's what Jobs was looking for.
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Or consider Jony Ive.

While others saw product design as a job, Ive saw it as art.

He obsessed over details others deemed insignificant - the curve of a corner, the click of a button.

Jobs recognized this shared fanaticism for perfection.
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Even Tim Cook passed the test.

Where others saw boring supply chains, Cook saw a canvas for innovation.

He'd stay up all night redesigning processes most found mundane, treating logistics like an art form.

Jobs noticed obsession created 3 critical traits:
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• Attention to crucial details
• Motivation that money couldn't buy
• Relentless perseverance when others quit

These traits were non-negotiable.

And it was this philosophy that transformed Apple's culture.
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It wasn't enough to be skilled.

You had to care deeply about creating products that would change the world.

This attracted other obsessive individuals, creating a feedback loop of innovation.

But Jobs' obsession filter wasn't just about products.
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It was about finding people who saw processes as opportunities for revolution.

Who couldn't help but optimize, streamline, and perfect everything they touched.

This mindset is more relevant than ever...
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In today's world, the difference between good and great comes down to systems and processes.

The most successful aren't just building products - they're building scalable operations.

They're creating processes that enable growth while maintaining quality.

The lesson?
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True innovation isn't just about what you build.

It's about being so obsessed with improvement that you can't help but revolutionize everything you touch.

That's how legends are made.
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The future's connected. 🌐

Become part of it...
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I am Baptiste Parravicini:

• Tech entrepreneur & API visionary
• Co-founder of apidays, world's leading API conference
• Passionate about AI integration & tech for the greater good

Follow for insights on how APIs are connecting our future

Repost for your network 🔄:
@BaptisteVicini
Baptiste@BaptisteVicini
Steve Jobs interviewed thousands of people at Apple.

But he only hired people who answered this ONE question perfectly.

It was so effective, it helped him spot Wozniak, Ive, and Cook before anyone knew their names.

Here's his secret to predicting future legends:🧵
Media image
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