Ever wondered what goes into an artist-management contract? I...


Typically, a manager is contracted for a set period, with options for extensions and annual renewals. This could mean you’re tied up for longer than you expect. Make sure there’s a fair and clear termination clause to protect your interests.
Managers usually advise on everything from marketing to contract negotiations. This is pretty standard and essential for your career growth. Make sure their services align with your specific needs to get the most out of this partnership.
Managers often represent other artists, too. This is common, but make sure they have enough time and resources to focus on you. You want to ensure your career doesn’t take a permanent backseat to more prominent clients who tie up their bandwidth.
This clause might require your approval, sometimes in writing, for significant opportunities—NIL, advertising, promotion, etc. It is meant to keep you in control of major career decisions. Be an active participant in your career to ensure you agree.
You’re usually responsible for reimbursing the manager for their out-of-pocket expenses. To avoid nasty surprises, ensure financial limits (say, $500) and approve expenses beforehand. All requests should be in writing, documented, and justifiable.
You may need to consult the manager exclusively for career decisions. This can feel restrictive, so ensure flexibility to seek advice from others when necessary. Ideally, it’s a team effort alongside other members (i.e., an agent or publicist).
This clause might state the manager isn’t a talent agent and won’t seek engagements but will help your licensed agents do so. It’s essential to know the difference between a manager & an agent—Google “California Talent Agencies Act”—to avoid future conflict.
Managers often take a percentage (15-20%) of your gross income from entertainment activities. This is pretty standard. Define “non-music entertainment” clearly and understand what counts as “gross income” to prevent future disputes.
This is also known as the “Sunset Clause.” Even after the contract ends, the manager might still get a cut from deals made during the term. This is common, but the duration can vary (1-3 years is fair). If possible, negotiate for a shorter period.
• 20% for years 1-3
• 15% for years 4-6
• 10% for years 7-9
Managers deserve to be paid for their hard work, but not for nearly a decade after it ends. Push back hard.