Business/Startup thread by @The_AdProfessor

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The 20 funniest ads of all time:

1. Bible App

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2. Detour Sunglasses

Principle: The Hand Break Turn

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3. Daihatsu

Principle: Funny Reframe

If you have an unsexy practical product, make it sexy with a funny reframe.

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4. Air Asia

Principle: The Hidden Swear Word

Make the customer swear without swearing.

"Phuket, I'll go."

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5. Band Sports - 24-7 Sports Channel

Principle: The Subtle Joke

People love British humour because of how subtle it is.

This is gold.

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6. The City of LA

Principle: Meta Marketing

Being out of ideas can be the idea.

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7. PedidosYa

Principle: The Unexpected Stitch

                        0:14

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8. Abramson Cancer Centre

Principle: If you want to reach a specific demographic, use their specific language.

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9. PornHub

Principle: Hint at the obvious without saying it

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10. Bose - Noise Cancelling Headphones

Principle: Contrast your selling point with the most extreme setting

It's impossible to view this ad without a change in your heartbeat

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11. The Friars Music Nights

Principle: No Idea Can Be The Idea

Don't have any budget?

Human creativity is your insurance policy.

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12. Watham Funeral Home

Principle: Flip The Script

Step 1 - Find the expected script by society

Step 2 - Flip the script around

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13. Simons Roofing

Principle: Flip The Meme

Take well known sentences... And insert your product into the conversation

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14. BIC Razors & Pens

Principle: 1+1=11

BIC sells razors and pens.

They took out ads next to one another for both products.

If you think outside the box, 1+1 can equal 11.

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15. McDonald's Filet-O-Fish

Principle: 3rd Order Consequence

If you want to create humour: Show the 3rd order consequence.

1st order = Buy McDonalds Filet Fish

2nd order = Eat in car

3rd order = Birds surrounding car

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16. Liquid Death

Principle: Use The Haters' Energy

One of Liquid Death's best ads... Found from a hater in the comment section.

"People love us on the internet"

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17. IKEA

Principle: Punch Upwards

If you're a commodity product, don't be afraid of punching up at luxury goods.

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18. Oats Overnight

Principle: Turning Sh*t into Sugar

Oats ran an ad with hilarious bad reviews.

They close with the tagline: "Find out why 1 million happy customers disagree".

                        0:21

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19. BRLO

Principle: Ad Parody

How did a less known german craft beer brand reach millions of people?

By parodying the recent Calvin Klein and Jeremy Allen White advert.

                        0:46

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20. Better Than Back Sweat

Principle: Turning Hate Into Revenue

They used this hater's comment as a hilarious idea for an ad:

"I'd rather lick the sweat off a fat guy's back than drink liquid death"

                        1:29

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Bonus: Audi and BMW have history of advertising war:

1. Audi took out a billboard for the A4 saying: "Your move, BMW"

2. BMW responded with a bigger billboard saying: "Checkmate"

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Need help with your advertising?

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Apply here: adprofessor.com

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Just want more content like this? I've put together the most creative ads I've collected.

Read by advertisers at Lego, Nike, Red Bull, Ogilvy, and Pepsi.

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The 20 funniest ads of all time: 1. Bible App

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