Five content types every brand should create: 1. Founding Story...
Alex Garcia 🔍@alexgarcia_atx
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Jun 20, 2024
~1 min read
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Five content types every brand should create:
1. Founding Story Content
People connect with the what if they know the why.
One of my favorite examples is Mid-Day Squares.
This video got 5M+ views and breaks down their:
• mission
• vision
• enemies
• plan
1. Founding Story Content
People connect with the what if they know the why.
One of my favorite examples is Mid-Day Squares.
This video got 5M+ views and breaks down their:
• mission
• vision
• enemies
• plan
0:58
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2. TV Show Like Series
Your content should replicate a TV show.
You create an expectation by creating something repeatedly, forming a habit with consumers.
At The Kollective, I created a series called Cold Hard Truth.
The key?
Creating something simple and repeatable.
Your content should replicate a TV show.
You create an expectation by creating something repeatedly, forming a habit with consumers.
At The Kollective, I created a series called Cold Hard Truth.
The key?
Creating something simple and repeatable.
1:29
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TV Show Like Series (continued)
ON Running did this as well.
And the series drove 50,000 followers and ~14M views.
ON Running did this as well.
And the series drove 50,000 followers and ~14M views.
1:29
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3. Behind The Scenes
A connection is made when someone feels like they're a part of something.
So, this is where BTS content comes into play.
Unfinished Legacy does a great job of this.
They share the BTS of their designs, how they make their products, and the why behind it.
A connection is made when someone feels like they're a part of something.
So, this is where BTS content comes into play.
Unfinished Legacy does a great job of this.
They share the BTS of their designs, how they make their products, and the why behind it.
0:22
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4. Product Showcase Content
But here's the key...
Joy Resolve crushes this because they tell a story and weave the product into it.
Vs. other brands that create the entire piece of content around the product.
Instead - entertain, educate, or inspire and weave the product into this.
But here's the key...
Joy Resolve crushes this because they tell a story and weave the product into it.
Vs. other brands that create the entire piece of content around the product.
Instead - entertain, educate, or inspire and weave the product into this.
0:47
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5. Influencer/Creator Content
The key here is to test a large number of creators and then scale your partnerships with the outliers.
BPN has a lot of ambassadors and then creates brand campaigns with their top athletes.
Why?
Influencers/Creators are bridges to your brand.
The key here is to test a large number of creators and then scale your partnerships with the outliers.
BPN has a lot of ambassadors and then creates brand campaigns with their top athletes.
Why?
Influencers/Creators are bridges to your brand.
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