Alex Garcia 🔍 (@alexgarcia_atx)

Kia's rebrand is confusing over 30,000 people a month, so much that over 30,000 people are searching "KN Car" on Google. So, If I'm Kia this is how I'd capitalize on the opportunity: Why Kia's Rebrand? On Jan 6th, KIA unveiled a new brand logo and global brand slogan that emphasized its commitmen...

Referral programs are your missing puzzle piece. PayPal used one to acquire 100m users. DropBox used it to grow 3900% in 15 months. Airbnb grew 900% YoY for 1st-time bookings. @elonmuskc says one customer should generate three. Use these 7 referral programs to grow 🧵...

Patagonia is a $1B powerhouse that encourages you not to buy their products. @patagonia's CEO Rose Marcario calls it "Cause Marketing." The result is a brand that consumers love to embody. Steal these 8 marketing tactics from Patagonia 🧵 ...

Five content types every brand should create: 1. Founding Story Content People connect with the what if they know the why. One of my favorite examples is Mid-Day Squares. This video got 5M+ views and breaks down their: • mission • vision • enemies • plan ...