- End Of SaaS +Birth of SaaS OS __By the end of 2025, I'll launch...
John Rush@johnrush
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Dec 28, 2023
~4 min read
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- End Of SaaS
+Birth of SaaS OS
__By the end of 2025, I'll launch 1000 products.
__These products are going to run on a new SaaS OS.
__It'll transform the software world as we know it.
__You won't take it seriously until it happens.
[The History]
Back in the day, each vendor had a full set of apps.
Apple built all their apps, Microsoft did, and Nokia phones did. All did.
[The Third-Party]
At some point, the apps went into the hands of third-party developers, who built apps for different platforms. It made sense since most apps haven't yet been invented. It took many decades to invent all the apps and iterate to come up with best practices.
[End Of Innovation]
Around 5 years ago, the innovation reached the limit of the old GUI paradigm. The UX and Software reached the final stage within the scope of GUI.
[Start of "Attention"]
For the last 5 years tech companies have been competing in purely attention battle. Sometimes using technology itself to generate attention: e.g. opensource, new frameworks, etc. and mostly using mission, vision, money and all other known methods.
[What's Next]
With the arrival of AI(and later AGI) that's capable of doing 90% of the human tasks, the GUI is not a suitable interface for human-machine interaction. We don't know yet what is suitable, it will take us 7 years to figure that out.
We will see a lot of innovation around AI just like we saw it around saas in previous decaded. In a meanwhile, the SaaS world will have it's own shakeup.
[Reality]
Despite the belief that products have unique IP, the reality is that all popular products are popular because their founders have won the "attention" war. Once the war is won, the users might start looking for the elements in the software that are remarkable and state those as the winning reasons. But that's simply a human urge to justify the reality.
[Intermidiary Step]
The inevitable next step is self-evident. Those who win the attention will supply their audience with more software. It's happening now, on a large scale, but most don't notice it yet.
It will follow the same playbook.
First, they launch integrations to connect 1000 apps to their tool and provide those to the users.
Then they will replace each app that's doing well with a native feature, simply because embedded apps suck, due to tech limitations of existing frameworks (most run in iframes, are slow, and can't talk to other apps).
* 3 hints: triangle, all-in-one workspace, SEO tool.
[Bolder Step]
Eventually, all tools with the highest attention will turn into "platforms" and later into super-platforms.
They will supply all relevant software to their audience.
It will all work out just fine but it's running on old tech, which will turn it all eventually into Microsoft-like corporate software mess. That will kick in yet another cycle once again, but this time much shorter one,
see it next.
[Single Purpose Tools]
We will see a renaissance of single-purpose tools again(biggest trend of 2024), just because these will be more pleasant to use, after those bigger platforms.
[Final Destination]
The attention is not a kind anymore, it's a god, so the platforms will end up winning anyways because they will have to fight for existence and they will team up with all possible attention winners(stars, opinion leaders, influencers, artists etc).
And now there will be a huge gap.
It will look like they won the war, but all this time there was an underdog, that was cooking something.
[The New Solution]
The New Internet for SaaS.
A system that can run SAAS apps the same as internet browsers run websites or iPhone apps. But not just that. Much more.
[SaaS OS]
> An OS that can run any SaaS app instantly. No waiting, no downloading.
> Think Spotify - hit play and music starts in an instant.
> "buy once, use forever" option. As it can run on your machine locally as well as on the cloud. If cloud, user pays fixed fee for cloud and still can go for pay-once for all saas
> single subscriptions will be obsolete
> super subscription is the new solution. One fee to use all 1000 SaaS tools.
> saas tool makers get revenue share
[Why 1000 products?]
The vision is too far ahead of time and sounds crazy or even absurd (dumb).
To make it work, I'm building the first 1000 SaaS tools and solving the attention/distribtion myself + partners.
[End]
I'll be inviting makers into the alliance in 2024. Once we launch 100 products and run the first stage of proof of concept.
+Birth of SaaS OS
__By the end of 2025, I'll launch 1000 products.
__These products are going to run on a new SaaS OS.
__It'll transform the software world as we know it.
__You won't take it seriously until it happens.
[The History]
Back in the day, each vendor had a full set of apps.
Apple built all their apps, Microsoft did, and Nokia phones did. All did.
[The Third-Party]
At some point, the apps went into the hands of third-party developers, who built apps for different platforms. It made sense since most apps haven't yet been invented. It took many decades to invent all the apps and iterate to come up with best practices.
[End Of Innovation]
Around 5 years ago, the innovation reached the limit of the old GUI paradigm. The UX and Software reached the final stage within the scope of GUI.
[Start of "Attention"]
For the last 5 years tech companies have been competing in purely attention battle. Sometimes using technology itself to generate attention: e.g. opensource, new frameworks, etc. and mostly using mission, vision, money and all other known methods.
[What's Next]
With the arrival of AI(and later AGI) that's capable of doing 90% of the human tasks, the GUI is not a suitable interface for human-machine interaction. We don't know yet what is suitable, it will take us 7 years to figure that out.
We will see a lot of innovation around AI just like we saw it around saas in previous decaded. In a meanwhile, the SaaS world will have it's own shakeup.
[Reality]
Despite the belief that products have unique IP, the reality is that all popular products are popular because their founders have won the "attention" war. Once the war is won, the users might start looking for the elements in the software that are remarkable and state those as the winning reasons. But that's simply a human urge to justify the reality.
[Intermidiary Step]
The inevitable next step is self-evident. Those who win the attention will supply their audience with more software. It's happening now, on a large scale, but most don't notice it yet.
It will follow the same playbook.
First, they launch integrations to connect 1000 apps to their tool and provide those to the users.
Then they will replace each app that's doing well with a native feature, simply because embedded apps suck, due to tech limitations of existing frameworks (most run in iframes, are slow, and can't talk to other apps).
* 3 hints: triangle, all-in-one workspace, SEO tool.
[Bolder Step]
Eventually, all tools with the highest attention will turn into "platforms" and later into super-platforms.
They will supply all relevant software to their audience.
It will all work out just fine but it's running on old tech, which will turn it all eventually into Microsoft-like corporate software mess. That will kick in yet another cycle once again, but this time much shorter one,
see it next.
[Single Purpose Tools]
We will see a renaissance of single-purpose tools again(biggest trend of 2024), just because these will be more pleasant to use, after those bigger platforms.
[Final Destination]
The attention is not a kind anymore, it's a god, so the platforms will end up winning anyways because they will have to fight for existence and they will team up with all possible attention winners(stars, opinion leaders, influencers, artists etc).
And now there will be a huge gap.
It will look like they won the war, but all this time there was an underdog, that was cooking something.
[The New Solution]
The New Internet for SaaS.
A system that can run SAAS apps the same as internet browsers run websites or iPhone apps. But not just that. Much more.
[SaaS OS]
> An OS that can run any SaaS app instantly. No waiting, no downloading.
> Think Spotify - hit play and music starts in an instant.
> "buy once, use forever" option. As it can run on your machine locally as well as on the cloud. If cloud, user pays fixed fee for cloud and still can go for pay-once for all saas
> single subscriptions will be obsolete
> super subscription is the new solution. One fee to use all 1000 SaaS tools.
> saas tool makers get revenue share
[Why 1000 products?]
The vision is too far ahead of time and sounds crazy or even absurd (dumb).
To make it work, I'm building the first 1000 SaaS tools and solving the attention/distribtion myself + partners.
[End]
I'll be inviting makers into the alliance in 2024. Once we launch 100 products and run the first stage of proof of concept.