Google's propaganda worked! EEAT became the #1 focus for most SEO...
Charles Floate 📈@Charles_SEO
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Dec 21, 2023
1
Google's propaganda worked! EEAT became the #1 focus for most SEO folks because of industry influencers who would quote guidelines and update text verbatim, as if it was fact.
Most drank the kool aid, stopped focusing on analyzing the algorithm and moved to attempting to bolster their authorship and creating "helpful content" based on what Google wanted out of their algorithm and not what it was actually doing.
As well as those documents being generally quite vague, and leading to site owners interpretations being vastly different person to person - I know this because I've done 100s of consulting calls with site owners that said very different things from reading the same documents.
If you'd followed the SERPs, you wouldn't be so confused right now... There are people sharing ongoing issues that we've known about and shared for at least 6 months prior.
As an industry, we need to move backwards in time, like Google's Algo has done this year. Go back to reverse engineering, not trusting releases from a search engine that has fabricated its capabilities and sharing as a community, rather than being in a "white hat" vs "black hat" camp.
Everyone is using AI content and research to some degree now, whilst only last year it was 100% banned and classed as "black hat" by Google - Only for them to implement it themselves a few months later!
Embrace what works, don't be scared that Google will hit X, Y or Z because if you can earn your bread with it, you think they wouldn't too? In their eyes, everything is a negative unless it benefits Alphabets bottom line.
I knew I was right when G started personally targeting me - Banning my accounts, removing analytics data, "pure spam" penalty on all my SEO sites etc etc
I've known for a long time who the enemy is, just a lot of the loudest people in our camp decided to listen and regurgitate what they said.
Choose wisely who you listen to in 2024, because it'll be the year that makes or breaks the majority of people in this industry.
Most drank the kool aid, stopped focusing on analyzing the algorithm and moved to attempting to bolster their authorship and creating "helpful content" based on what Google wanted out of their algorithm and not what it was actually doing.
As well as those documents being generally quite vague, and leading to site owners interpretations being vastly different person to person - I know this because I've done 100s of consulting calls with site owners that said very different things from reading the same documents.
If you'd followed the SERPs, you wouldn't be so confused right now... There are people sharing ongoing issues that we've known about and shared for at least 6 months prior.
As an industry, we need to move backwards in time, like Google's Algo has done this year. Go back to reverse engineering, not trusting releases from a search engine that has fabricated its capabilities and sharing as a community, rather than being in a "white hat" vs "black hat" camp.
Everyone is using AI content and research to some degree now, whilst only last year it was 100% banned and classed as "black hat" by Google - Only for them to implement it themselves a few months later!
Embrace what works, don't be scared that Google will hit X, Y or Z because if you can earn your bread with it, you think they wouldn't too? In their eyes, everything is a negative unless it benefits Alphabets bottom line.
I knew I was right when G started personally targeting me - Banning my accounts, removing analytics data, "pure spam" penalty on all my SEO sites etc etc
I've known for a long time who the enemy is, just a lot of the loudest people in our camp decided to listen and regurgitate what they said.
Choose wisely who you listen to in 2024, because it'll be the year that makes or breaks the majority of people in this industry.