2023 title: "What should you do if a pigeon lays an egg on your...
Niche Site Lady@NicheSiteLady
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Dec 17, 2023
~1 min read
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2023 title: "What should you do if a pigeon lays an egg on your balcony?"
2024 title: "A cheeky pigeon laid eggs on my balcony. Then THIS happened!"
Here's why things are changing...
2024 title: "A cheeky pigeon laid eggs on my balcony. Then THIS happened!"
Here's why things are changing...
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1. The first title is aimed at Google searchers.
Anyone WITHOUT a pigeon egg on their balcony at that very moment doesn't give two shits.
It's boring and irrelevant.
The audience that cares is pretty small...
Anyone WITHOUT a pigeon egg on their balcony at that very moment doesn't give two shits.
It's boring and irrelevant.
The audience that cares is pretty small...
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The second title is aimed at everyone!
"A cheeky pigeon laid eggs on my balcony. Then THIS happened!"
See that on FB or in an email?
You're going to click it to see what happened, right?
Massive potential audience.
"A cheeky pigeon laid eggs on my balcony. Then THIS happened!"
See that on FB or in an email?
You're going to click it to see what happened, right?
Massive potential audience.
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2. Real > Hypothetical
An AI can easily write advice about what to do if a bird lays an egg somewhere undesirable.
And who's to say it's right?
Hypothetical advice isn't trustworthy advice.
An AI can easily write advice about what to do if a bird lays an egg somewhere undesirable.
And who's to say it's right?
Hypothetical advice isn't trustworthy advice.
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3. People trust people.
Only a real person can write about their experience of what they did with an egg on the balcony.
Only a real person can have real photos of it.
That's how you gain trust.
(Don't try and fake this with AI photos, it won't wash)
Only a real person can write about their experience of what they did with an egg on the balcony.
Only a real person can have real photos of it.
That's how you gain trust.
(Don't try and fake this with AI photos, it won't wash)
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BUT - What if you didn't have a bird egg on your balcony? ❌🥚
Then don't write it!
It's tempting to go after search volume, but honestly, that's old advice.
Go after the topics you can add value with, build an audience on multiple channels, and the traffic will come. ❤️
Then don't write it!
It's tempting to go after search volume, but honestly, that's old advice.
Go after the topics you can add value with, build an audience on multiple channels, and the traffic will come. ❤️