Fastest hack to improve landing page conversions: Using copy to...
Pranav@pranav_email
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Dec 15, 2023
~1 min read
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Fastest hack to improve landing page conversions:
Using copy to create a short movie in your prospect's mind
Here's how to do it:
(Taking @uniqueside_io's landing page as an example. Sorry Manoj.)
1. Use action words (verbs) to describe before and after state.
Ex: "Go from IDEA to MVP in 15 days"
2. Talk about the usual "pains" of your customers
Ex: "Slow devs, missing deadlines, always-extending timelines"
3. Amplify desire by describing the "After" state
Ex: "Launch, validate, generate MRR in 15 days"
4. Use FOMO
Ex: "AI apps are HOT. Don't miss out and risk losing users to competitors."
5. SHIT on alternatives
Ex: "We don't disappear like the devs on UpWork. Need help after launching? We're just a message away."
Other things like:
⚬ adding social proof,
⚬ talking about benefits over features,
⚬ using a "unique mechanism"
are things that you already know about so I'm not going into detail about them.
Look at the before and after of UniqueSide's landing page to see what I'm talking about.
--x--x--
BTW:
@manoj_ahi (Uniqueside's founder) is a real G when it comes to getting your app/web-app/AI ideas to life.
Does it in 15 days. Has a ton of experience. Builds apps for himself on the side.
Have an idea? Go talk to him.
Images:
Left: Before
Right: After
Using copy to create a short movie in your prospect's mind
Here's how to do it:
(Taking @uniqueside_io's landing page as an example. Sorry Manoj.)
1. Use action words (verbs) to describe before and after state.
Ex: "Go from IDEA to MVP in 15 days"
2. Talk about the usual "pains" of your customers
Ex: "Slow devs, missing deadlines, always-extending timelines"
3. Amplify desire by describing the "After" state
Ex: "Launch, validate, generate MRR in 15 days"
4. Use FOMO
Ex: "AI apps are HOT. Don't miss out and risk losing users to competitors."
5. SHIT on alternatives
Ex: "We don't disappear like the devs on UpWork. Need help after launching? We're just a message away."
Other things like:
⚬ adding social proof,
⚬ talking about benefits over features,
⚬ using a "unique mechanism"
are things that you already know about so I'm not going into detail about them.
Look at the before and after of UniqueSide's landing page to see what I'm talking about.
--x--x--
BTW:
@manoj_ahi (Uniqueside's founder) is a real G when it comes to getting your app/web-app/AI ideas to life.
Does it in 15 days. Has a ton of experience. Builds apps for himself on the side.
Have an idea? Go talk to him.
Images:
Left: Before
Right: After