The simplest way to $2000/month online (Without DM-ing people or...
Jon Brosio@jonbrosio
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Jan 24, 2024
~3 min read
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The simplest way to $2000/month online
(Without DM-ing people or selling your time)
The Tripwire Method:
(Without DM-ing people or selling your time)
The Tripwire Method:
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The other day, I was invited to host a Twitter Space.
During the Space, I was asked, "What's the simplest way to monetize online."
I wanted to talk about digital monetization that didn't include:
• Cold pitches
• Awkward DMs
• Selling your time as a service
During the Space, I was asked, "What's the simplest way to monetize online."
I wanted to talk about digital monetization that didn't include:
• Cold pitches
• Awkward DMs
• Selling your time as a service
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With that being the case, I talked a lot about the "tripwire" method.
This involves:
• Social platforms
• A constant stream of traffic
• A digital product that you can sell
And setting it up is quite simple.
Here's exactly how I would do it (for my first $2000 month)
This involves:
• Social platforms
• A constant stream of traffic
• A digital product that you can sell
And setting it up is quite simple.
Here's exactly how I would do it (for my first $2000 month)
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1. Outline your brand
This is for people reading who are STEP 1.
They don't have a niche or a brand.
Use my "Creator Statement" resource to identify:
• WHAT your content is about
• WHO your content is for
• WHY they should care
And a DIFFERENTIATOR to set yourself apart.
This is for people reading who are STEP 1.
They don't have a niche or a brand.
Use my "Creator Statement" resource to identify:
• WHAT your content is about
• WHO your content is for
• WHY they should care
And a DIFFERENTIATOR to set yourself apart.
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2. Find relevant & popular topics
You must know what content your audience is interested in.
I recommend using Quora to find popular content topics:
• Search a specific topic
• Choose an interesting question
• Go and check the "question log" data
And find topic >300k views
You must know what content your audience is interested in.
I recommend using Quora to find popular content topics:
• Search a specific topic
• Choose an interesting question
• Go and check the "question log" data
And find topic >300k views
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3. Generate your own content to drive traffic
Use platforms like:
• Twitter
• Medium
• Linkedin
To attract attention and build your brand
(Traffic is the lifeblood of this strategy).
Use platforms like:
• Medium
To attract attention and build your brand
(Traffic is the lifeblood of this strategy).
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4. Track data and look for signal
Now that you're generating content & traffic, we need to see what resonates.
After 30-60 days, go back and view your:
• Impressions
• Engagement
• Questions/comments
To get a sense of what your audience wants.
Now that you're generating content & traffic, we need to see what resonates.
After 30-60 days, go back and view your:
• Impressions
• Engagement
• Questions/comments
To get a sense of what your audience wants.
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5. Create your lead magnet
Most people's CTA goes something like,
"Join my newsletter!"
But we can incentivize someone more effectively with:
• An opt-in
• That solves a problem
• And that we offer for free
Use Canva & Convertkit slides to host your PDF:
Most people's CTA goes something like,
"Join my newsletter!"
But we can incentivize someone more effectively with:
• An opt-in
• That solves a problem
• And that we offer for free
Use Canva & Convertkit slides to host your PDF:
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6. Build an offer that expands upon your lead magnet
We have a "monetization" lead magnet.
What bigger problem can we solve here?
• A course to build a personal brand
• A consultation strategy call
• A full month of templates
Up the value ladder.
We have a "monetization" lead magnet.
What bigger problem can we solve here?
• A course to build a personal brand
• A consultation strategy call
• A full month of templates
Up the value ladder.
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7. Initiate the "tripwire"
The tripwire - is pretty simple.
• You incentivize the opt-in with a lead magnet
• You redirect them to a paid offer page
• You pitch with bonuses/discounts
Here, we're using urgency & scarcity to motivate the sale.
It's an impulse purchase.
The tripwire - is pretty simple.
• You incentivize the opt-in with a lead magnet
• You redirect them to a paid offer page
• You pitch with bonuses/discounts
Here, we're using urgency & scarcity to motivate the sale.
It's an impulse purchase.
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When you:
• Solve a real problem
• And provide a valuable solution
It's a win-win for everyone involved:
• The subscriber gets an exclusive deal
• You create an automated sales pitch
A low-stakes exchange for both parties involved because of the low-dollar pitch.
• Solve a real problem
• And provide a valuable solution
It's a win-win for everyone involved:
• The subscriber gets an exclusive deal
• You create an automated sales pitch
A low-stakes exchange for both parties involved because of the low-dollar pitch.
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And that's it!
The simplest way to your first $2000/mo online
(without selling your time):
• Build a lead magnet
• Find popular topics
• Outline your brand
• Inititate tripwire
• Create content
• Build an offer
• Track data
The simplest way to your first $2000/mo online
(without selling your time):
• Build a lead magnet
• Find popular topics
• Outline your brand
• Inititate tripwire
• Create content
• Build an offer
• Track data
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Happy building ✌️
Follow me @jonbrosio for more rad content
Also if you found this helpful, RT the first tweet to share this with your friends!
Follow me @jonbrosio for more rad content
Also if you found this helpful, RT the first tweet to share this with your friends!
Jon Brosio@jonbrosio
The simplest way to $2000/month online
(Without DM-ing people or selling your time)
The Tripwire Method:
(Without DM-ing people or selling your time)
The Tripwire Method:
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One actionable tip to grow your audience, build digital leverage, & monetize your business each week.
Join 6,400+ others already reading:
completecreator.co/creator-curve/
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@buildwithjake Thanks homie! Glad you were there!