Marketing/Growth thread by @jonbrosio

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Master storytelling and you can damn near print money at will.

But where the heck do you even start?

This 7 part storytelling framework might be the most powerful persuasion tool ever created (used by Nike):

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This is the most fundamental story to sell your ideas:

• A [HERO]
• has a [PROBLEM]
• And meets a [GUIDE]
• Who gives them a [PLAN]
• That calls the hero to [ACTION]
• And helps them avoid [FAILURE]
• And ultimately ends in [SUCCESS]

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The world's top companies:

• Nike
• Apple
• Google
• Amazon

Have used this framework for years (and built their marketing strategy using it).

Let's take a look at how Nike has used it to build one of the world's top companies:

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1. A HERO

Nike needs to define:

• WHO their ideal customer is.
• WHY they should choose Nike.
• WHAT that customer finds valuable.

And it's done by defining the HERO.

Example:

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2. Has a PROBLEM

• What is the problem?
• How does it affect them?
• What are the implications?

Generally, Nike outlines the problem as:

• Lack of status
• Or lack of performance

Example:

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3. And meets a GUIDE

Now, the brand is positioning itself to help solve the problem:

They must illustrate:

• Reputation
• Credibility
• Value

Nike uses a lot of famous athletes to inspire their "hero" & guide them:

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4. Who gives them a PLAN

Now, illustrate why the guide (Nike) is the right choice:

• Features & benefits
• How to solve the problem
• Why this is the best solution

Example: Nike uses features, benefits, & technology to explain their plan:

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5. And calls them to ACTION

The most obvious calls-to-action are:

• "buy"
• "Join us"
• "Subscribe"

Etcetera.

But Nike has the most iconic call-to-action on Earth:

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6. That helps avoid FAILURE

Illustrate what happens if they don't buy:

• Loss aversion
• The consequences
• How the problem grows

Example: Nike illustrates greatness come with the risk of failure – their brand helps instill confidence:

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7. And ultimately ends with SUCCESS

What is the:

• Transformation
• New meaning
• Better life

That the hero attains with the brand?

Nike instills that together – humans (the hero & community) can rise if we put our minds to it:

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If you've read,

"Building a Story Brand" by Donald Miller then you probably recognized this framework,

• The "SB7 Storytelling Framework"

I have to credit that for the content of this thread.

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Master storytelling and you can print money at will.

Wanna learn how to do it specifically with your niche?

The next 9 people to join us get 50% off

(if you don't see the discount at checkout – they're already gone). completecreator.co

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TL;DR

A 7-part framework to master the art of storytelling:

• A [HERO]
• has a [PROBLEM]
• And meets a [GUIDE]
• Who gives them a [PLAN]
• That calls the hero to [ACTION]
• And helps them avoid [FAILURE]
• And ultimately ends in [SUCCESS]

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If you enjoyed this and you're into the creator economy and digital writing:

1. Follow me @jonbrosio for more badass threads like this

2. Retweet the 1st tweet of this thread to help inspire others

Jon Brosio@jonbrosio

Master storytelling and you can damn near print money at will.

But where the heck do you even start?

This 7 part storytelling framework might be the most powerful persuasion tool ever created (used by Nike):

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Writing is the most powerful tool to make money online.

It helped me quit my job & provide for my family.

Want to learn how?

Get my free guide here: completecreator.co/guide

Master storytelling and you can damn near print money at will. But...

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