Brandon Ham | Ecom Advertorials (@iambrandonham)

If you have a winning or breakeven advertorial... Test New Leads! We’ve seen CAC drop $10-$20 just by swapping out the lead. For those of you who aren’t familiar with leads here’s the 80/20 The lead is the usually the first 100-650 words of the advertorial and finishes as soon as you introduce th...

If I were creating an advertorial for Yard Lights This would be the exact process I’d follow: 1 - Initial research I like to start out by looking at customer reviews, and post-purchase surveys Outside of that, we have a questionnaire we have clients fill out that helps bring in a lot of proof poi...