GREG ISENBERG (@gregisenberg)

THIS chart is the CLEAREST signal of where the internet is heading. social media time is SHRINKING for the first time in HISTORY, and young people are leading the pullback. Brainrot is OUT. they grew up online, saw the full cycle of social platforms, and learned early that endless scroll doesn’t...

the rumor is openai drops “agent builder” tomorrow and wow, if that's true thats a BIG DEAL for the 12 months, people have been stitching together tools like n8n, zapier, make, vapi, and claude workflows to simulate autonomy. it worked but it was duct tape. now IMAGINE that entire stack, native...

To entrepreneurs looking to start cash-flowing businesses, I remember a friend of mine worth $500M saying: “If you’ve got to sell something, sell it to rich people.” It got me thinking about luxury businesses. There are gold plated skateboards for $15,000 (SHUT Skateboards). There are too...

I recently reviewed 1000+ internet businesses. About 500 of them make $1-5M/ year of profits and 25 of them make $10M+/year of profits. And I distilled a playbook of how to build your business to be like the top 0.01% of these businesses. Read the playbook here: ...

This guy quits his $200k job at Apple to build his dream app and then gets UPSET that 2 apps are competing with him!! THE REALITY: in the AI age, 100 apps will do what yours does. 17 things your app actually needs to win these days: 1. build audience 1st, brand 2nd, community 3rd, product 4th. (...

Remember how VIBE CODING (replit, bolt, lovable) transformed 8-week development cycles into 2-day sprints? The same 20x acceleration is hitting marketing teams RIGHT NOW It's called VIBE MARKETING (I'll explain what it all means). The old world - marketing teams with 10+ specialists - copywriters,...

AI is making every product look the same. Same features. Same UI. Same smart assistant. So if everyone has the same AI tools, what actually makes a product a $100M winning product? Insights from a 50 page ebook "how to design products in the AI age" we wrote at @meetLCA:...

Status symbols today: - Long Strava runs - Empty calendars - Caring about microplastics - Electric cars - Mortgage rate below 3% - Having lots of followers or being off social completely - Being sober - Eating "clean" - Type of water you drink - Private school for kids - Traveling to Japan - Premi...

Here are 50 realizations that changed my life as an entrepreneur: 1. Startup valuation is literally a made up number 2. It's impossible to work with people who don’t answer texts within 24h 3. The internet can be your lottery ticket or your prison sentence 4. If Abercrombie & Fitch can rebrand ...