GREG ISENBERG (@gregisenberg)
Topics they write about
To entrepreneurs looking to start cash-flowing businesses, I remember a friend of mine worth $500M saying: “If you’ve got to sell something, sell it to rich people.” It got me thinking about luxury businesses. There are gold plated skateboards for $15,000 (SHUT Skateboards). There are too...
I recently reviewed 1000+ internet businesses. About 500 of them make $1-5M/ year of profits and 25 of them make $10M+/year of profits. And I distilled a playbook of how to build your business to be like the top 0.01% of these businesses. Read the playbook here: ...
Prompting AI is basically just being good at "managing context" and drip feeding into LLMs so it understands what you want 1) Frame the role and goal (chunk it out) 2) Add context/guidance 3) Get output 4) Add more context to refine output 5) Iterate & repeat...
This guy quits his $200k job at Apple to build his dream app and then gets UPSET that 2 apps are competing with him!! THE REALITY: in the AI age, 100 apps will do what yours does. 17 things your app actually needs to win these days: 1. build audience 1st, brand 2nd, community 3rd, product 4th. (...
Remember how VIBE CODING (replit, bolt, lovable) transformed 8-week development cycles into 2-day sprints? The same 20x acceleration is hitting marketing teams RIGHT NOW It's called VIBE MARKETING (I'll explain what it all means). The old world - marketing teams with 10+ specialists - copywriters,...
AI is making every product look the same. Same features. Same UI. Same smart assistant. So if everyone has the same AI tools, what actually makes a product a $100M winning product? Insights from a 50 page ebook "how to design products in the AI age" we wrote at @meetLCA:...
Status symbols today: - Long Strava runs - Empty calendars - Caring about microplastics - Electric cars - Mortgage rate below 3% - Having lots of followers or being off social completely - Being sober - Eating "clean" - Type of water you drink - Private school for kids - Traveling to Japan - Premi...
i still think "athletic greens for dogs" is a $100M/year business waiting to be built here's the business plan humans already spend $20B yearly on premium spring water. they choose mountain valley over dasani, dasani over tap etc. yet their dogs still drink straight from the tap. if premium wate...
Someone will make $10M+ in 2025 just by rebuilding existing mobile apps. Here's the exact playbook they'll use (save this): 1) Find apps people already pay for but hate using I use Sensor Tower to find apps making $50-200k MRR in stable categories - things like productivity tools, utilities, or n...