Andrew Gould (@AndrewWriteCopy)

Delete your adverbs. That's the expert advice, right? Not always. The persuasion professional strategically uses adverbs for maximum effect. And in this short thread I'll share how you can do that. // THREAD //...

How a Missing "I" Can Strengthen Your Sales Copy You probably know the PAS formula, right? Problem, agitate, solve. A classic formula you can use to effectively sell almost anything. But did you know you can make it even more potent if you add an "I"? // THREAD //...

Force Your Prospects To Read How a simple concept from a legendary ad man keeps your readers glued to your copy. (And it works for Twitter too) // THREAD //...