We've scaled accounts to $30k/day on 3-4 core angles. The secret is...
William Kast | Meta Ads Growth@williamkast_
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Jul 11, 2026
~2 min read
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We've scaled accounts to $30k/day on 3-4 core angles.
The secret is not in running lots of angles, but in lots of ad formats.
These are 15 ad formats to repackage your winning ads into:
(Examples for each ad format below 👇)
1. Founders Ads
One of the best ad formats to run.
Very authentic and impossible to copy.
The founder will always convey most conviction.
2. Yappers Ads
Wins against UGC ads most time.
The raw non cut yapping is great for trust.
3. AI Animation Ads
Works execellently because it looks like entertainment but sells.
This is slowly taking UGC over.
4. UGC Ads
People know by now it's paid but this is still king.
If you show visual proof of what you claim, people don't care if it's staged or not.
5. Voiceless Textoverlay Ads
A variation of UGC ads.
Show the key points, and highlight them with short phrases.
6. Longform VSL Ads
Great to take the work off an advertorial or longer funnel that would be usually needed.
This can get someone from unaware to buying-ready/
7. Lifestyle Static Ads
Great to show your product or what it can do authentically.
8. Carousel Ads
Just like a video but in static format.
The first slide is the hook, the other slides the body, the last one the CTA.
9. TikTok/IG Reply Ad
Great to cover common questions and objections.
Also great to repackage the core message into.
10. Text Wall Ad
Great to convey a small message in an engaging format.
Similar to a static ad but you have more copy than just a headline.
11. Product Focused Static Ad
Great to highlight the product and whatever it does better than other products.
Especially strong for product aware audiences.
12. Static Review Ad
Builds social proof.
You can package your message into the review.
13. Camouflage Ad
This is the most organic way to run a static ad.
The static ad is just like an organic photo post, no copy whatsoever.
The conversion mechanism is in the long ad text.
14. Branded Static Ad
Great to build branding - rather a supporter in the ad account.
But good as a way of repurposing winning messages.
15. Branded Product Video
Same as 14.
Only makes sense for a BOF audience or big brands having lots of awareness.
Great for branding.
Take your best ads and repackage them into all of the above.
Examples for each ad format below 👇
The secret is not in running lots of angles, but in lots of ad formats.
These are 15 ad formats to repackage your winning ads into:
(Examples for each ad format below 👇)
1. Founders Ads
One of the best ad formats to run.
Very authentic and impossible to copy.
The founder will always convey most conviction.
2. Yappers Ads
Wins against UGC ads most time.
The raw non cut yapping is great for trust.
3. AI Animation Ads
Works execellently because it looks like entertainment but sells.
This is slowly taking UGC over.
4. UGC Ads
People know by now it's paid but this is still king.
If you show visual proof of what you claim, people don't care if it's staged or not.
5. Voiceless Textoverlay Ads
A variation of UGC ads.
Show the key points, and highlight them with short phrases.
6. Longform VSL Ads
Great to take the work off an advertorial or longer funnel that would be usually needed.
This can get someone from unaware to buying-ready/
7. Lifestyle Static Ads
Great to show your product or what it can do authentically.
8. Carousel Ads
Just like a video but in static format.
The first slide is the hook, the other slides the body, the last one the CTA.
9. TikTok/IG Reply Ad
Great to cover common questions and objections.
Also great to repackage the core message into.
10. Text Wall Ad
Great to convey a small message in an engaging format.
Similar to a static ad but you have more copy than just a headline.
11. Product Focused Static Ad
Great to highlight the product and whatever it does better than other products.
Especially strong for product aware audiences.
12. Static Review Ad
Builds social proof.
You can package your message into the review.
13. Camouflage Ad
This is the most organic way to run a static ad.
The static ad is just like an organic photo post, no copy whatsoever.
The conversion mechanism is in the long ad text.
14. Branded Static Ad
Great to build branding - rather a supporter in the ad account.
But good as a way of repurposing winning messages.
15. Branded Product Video
Same as 14.
Only makes sense for a BOF audience or big brands having lots of awareness.
Great for branding.
Take your best ads and repackage them into all of the above.
Examples for each ad format below 👇
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1. Founders Ads
3
2. Yappers Ads
0:30
4
3. AI Animation Ads
0:25
5
4. UGC Ads
0:25
6
5. Voiceless Textoverlay Ads
0:29
7
6. Longform VSL Ads
3:29
8
7. Lifestyle Static Ads
9
8. Carousel Ads
10
9. TikTok/IG Reply Ad
1:06
11
10. Text Wall Ad
0:14
12
11. Product Focused Static Ad
13
12. Static Review Ad
14
13. Camouflage Ad
15
14. Branded Static Ad
16
15. Branded Product Video
0:16
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If you've found this helpful, follow me @williamkast_ for more
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