39:58
EPISODE 159: How AI Is About to Upend the $140B Customer Research...
American Optimist@AmOptimistShow
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Jul 29, 2026
~1 min read
EPISODE 159: How AI Is About to Upend the $140B Customer Research Industry
@JTLonsdale sits down with @AaronLCannon, founder & CEO of @OutsetAI
Learn how AI can outperform humans in customer surveys, the new possibilities with real-time customer feedback, how Outset grew revenue 8X this past year, and more!
(00:00) Episode intro
(01:10) Aaron's entrepreneurial journey
(06:00) How does AI-moderated research work?
(09:25) Why people will talk to AI more than humans
(13:40) How Outset landed Microsoft, Google & Uber
(14:55) Are you replacing human jobs?
(20:56) New possibilities for real-time product improvements
(23:30) The pros and cons of synthetic research
(28:00) Insane growth / how Outset 8X'd revenue
(35:00) How AI is upending a $140B industry
@JTLonsdale sits down with @AaronLCannon, founder & CEO of @OutsetAI
Learn how AI can outperform humans in customer surveys, the new possibilities with real-time customer feedback, how Outset grew revenue 8X this past year, and more!
(00:00) Episode intro
(01:10) Aaron's entrepreneurial journey
(06:00) How does AI-moderated research work?
(09:25) Why people will talk to AI more than humans
(13:40) How Outset landed Microsoft, Google & Uber
(14:55) Are you replacing human jobs?
(20:56) New possibilities for real-time product improvements
(23:30) The pros and cons of synthetic research
(28:00) Insane growth / how Outset 8X'd revenue
(35:00) How AI is upending a $140B industry
