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Big 12 survival hinges on one truth: Unequal revenue sharing. Not...

@TheWildUte
Professor WildUte@TheWildUte
22 views Apr 03, 2026 ~1 min read
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Big 12 survival hinges on one truth:

Unequal revenue sharing.

Not every program drives value—and pretending otherwise drags the league down. Big 12 must reward the brands that move the needle to compete.
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