Google doesn’t just rank pages by keywords. It looks for entities...
Kasra Dash 💰@Kasra_Dash
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Mar 28, 2026
~1 min read
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Google doesn’t just rank pages by keywords.
It looks for entities and topics.
If a page isn’t performing, don’t rewrite it.
Enrich it.
Example:
If you’re targeting “boiler installation services”, Google expects mentions of things like:
• gas safety certificates
• central heating systems
• energy efficiency ratings
• combi boilers
• installation costs
• building regulations
Add the expected entities and relevance becomes obvious.
This makes life so much easier!
x.com/JespernissenSE…
It looks for entities and topics.
If a page isn’t performing, don’t rewrite it.
Enrich it.
Example:
If you’re targeting “boiler installation services”, Google expects mentions of things like:
• gas safety certificates
• central heating systems
• energy efficiency ratings
• combi boilers
• installation costs
• building regulations
Add the expected entities and relevance becomes obvious.
This makes life so much easier!
x.com/JespernissenSE…