THIS APP IS WILD ShutEye is making $950K/month by turning your...
Matteo Spada@matteo_spada
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Dec 31, 2025
~3 min read
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THIS APP IS WILD
ShutEye is making $950K/month by turning your phone into a personal sleep lab that analyzes your health while you sleep.
They’ve built a high-conversion funnel using deep personalization and psychological triggers.
Let's break down their onboarding using @screensdesign_ and their keywords using @TryAstroApp 🧵👇
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ShutEye is making $950K/month by turning your phone into a personal sleep lab that analyzes your health while you sleep.
They’ve built a high-conversion funnel using deep personalization and psychological triggers.
Let's break down their onboarding using @screensdesign_ and their keywords using @TryAstroApp 🧵👇
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0:13
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ShutEye’s onboarding starts with a huge wave of social proof, hitting users with massive numbers before asking a single question
🔹 1 Billion+ nights tracked
🔹 30 Million users' choices
🔹 4.8 High-Rated App
They want to say to the user, "We are the best at what we do."
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🔹 1 Billion+ nights tracked
🔹 30 Million users' choices
🔹 4.8 High-Rated App
They want to say to the user, "We are the best at what we do."
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A look at ShutEye's ASO with @TryAstroApp, reveals a clear strategy.
They’re not just targeting broad terms.
They own specific, problem-aware keywords:
sleep recorder
snore
sleep talking recorder
This captures users actively seeking a solution
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They’re not just targeting broad terms.
They own specific, problem-aware keywords:
sleep recorder
snore
sleep talking recorder
This captures users actively seeking a solution
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ShutEye’s onboarding quiz is long, it uses low-friction inputs like emojis and simple multiple-choice questions.
By making users reflect on their problems, ShutEye primes them for the solution, increasing their perceived need for the app before they see the price
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By making users reflect on their problems, ShutEye primes them for the solution, increasing their perceived need for the app before they see the price
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How do you stand out in a crowded market? With science.
ShutEye leans heavily on its "CBT-I science program" and "Patented Sleep Tracker."
This language elevates the product, framing it as a clinical-grade tool and justifying a premium subscription.
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ShutEye leans heavily on its "CBT-I science program" and "Patented Sleep Tracker."
This language elevates the product, framing it as a clinical-grade tool and justifying a premium subscription.
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How do you eliminate doubt?
ShutEye hits users with a triple-threat of trust signals:
93% success rate → Overwhelming proof
"Top sleep experts" → Authority
1,000,000+ users → Safety in numbers
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ShutEye hits users with a triple-threat of trust signals:
93% success rate → Overwhelming proof
"Top sleep experts" → Authority
1,000,000+ users → Safety in numbers
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This is brilliant visual storytelling
ShutEye frames the user's journey with a simple 'No' vs. 'Yes' screen
❌ Bad Habits → Visibly stressed
✅ Good Habits → sleeping peacefully
It's a powerful before-and-after visual that makes the value proposition crystal clear
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ShutEye frames the user's journey with a simple 'No' vs. 'Yes' screen
❌ Bad Habits → Visibly stressed
✅ Good Habits → sleeping peacefully
It's a powerful before-and-after visual that makes the value proposition crystal clear
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After the quiz, ShutEye creates a "Sleep Risk Analysis" and flashes a "52 HEALTH RISKS ALERT."
It's a powerful psychological trigger that creates immediate urgency
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It's a powerful psychological trigger that creates immediate urgency
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Let's talk about dead time in onboarding. There shouldn't be any.
ShutEye's loading screen is a masterclass in using every second.
Instead of a passive wait, they cycle through trust-building metrics
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ShutEye's loading screen is a masterclass in using every second.
Instead of a passive wait, they cycle through trust-building metrics
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Ever wonder what you sound like when you sleep? ShutEye bets you do.
Their sleep recorder feature is the star of the show.
By showing users a list of events like "You Gasped at 11:46 pm," they create an irresistible urge to unlock the premium feature and listen.
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Their sleep recorder feature is the star of the show.
By showing users a list of events like "You Gasped at 11:46 pm," they create an irresistible urge to unlock the premium feature and listen.
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Another social proof layer just before the paywall.
"Millions of Users' Choice," a "4.8 High-Rated App," and direct user testimonials.
It’s a final boost of credibility before conversion.
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"Millions of Users' Choice," a "4.8 High-Rated App," and direct user testimonials.
It’s a final boost of credibility before conversion.
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This paywall is WILD.
Instead of a boring feature list, ShutEye uses a carousel with funny examples of what its recorder can capture, like "You Farted!"
This approach grabs attention, creates a memorable moment, and drives insane curiosity.
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Instead of a boring feature list, ShutEye uses a carousel with funny examples of what its recorder can capture, like "You Farted!"
This approach grabs attention, creates a memorable moment, and drives insane curiosity.
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This is a killer conversion tactic.
After you tap 'Continue' on the 7-day trial, ShutEye interrupts the flow with a "Sleep Day Deal!"
It's a surprise 50% OFF offer, but without the trial. This converts high-intent users immediately, securing revenue
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After you tap 'Continue' on the 7-day trial, ShutEye interrupts the flow with a "Sleep Day Deal!"
It's a surprise 50% OFF offer, but without the trial. This converts high-intent users immediately, securing revenue
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Let's recap the pattern here.
Overwhelm with Proof → Builds instant authority.
Personalize the Pain → Creates an urgent need.
Visualize the Gain → Makes the outcome feel real.
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Overwhelm with Proof → Builds instant authority.
Personalize the Pain → Creates an urgent need.
Visualize the Gain → Makes the outcome feel real.
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If you found this useful:
- Retweet it (Thank You 🙏 it helps a lot!)
- Follow for more deep dives like this one
Want to explore ShutEye's full flow? You can find it inside @screensdesign_ together with other 2167 apps.
And if you want to know the keywords they used, check it out on @TryAstroApp.
- Retweet it (Thank You 🙏 it helps a lot!)
- Follow for more deep dives like this one
Want to explore ShutEye's full flow? You can find it inside @screensdesign_ together with other 2167 apps.
And if you want to know the keywords they used, check it out on @TryAstroApp.