Kirby Smart calls it a "DISEASE" that creeps into your program. Dan...

@coachajkings
Coach AJ 🎯 Mental Fitness@coachajkings
60 views Sep 09, 2025 ~2 min read
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Kirby Smart calls it a "DISEASE" that creeps into your program.

Dan Campbell won't tolerate it.

This mindset is the enemy of hard work. It's the delusion of expectation without earning it.

Here's how this mindset destroys teams and the 5 shifts that eliminate it:🧵
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Entitlement is the enemy of hard work.
• It's the delusion of deserving without earning it.
• It's demanding success without sacrifice.
• It's lacking in gratitude.

It's an attitude that stops growth.

Accept that everything is earned.

5 Ways to Eliminate Entitlement👇
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1: Shift your mindset from "I deserve" to "I earn"
It means taking responsibility for your efforts and outcomes.

This shift emphasizes personal accountability and discourages entitlement.

You're reinforcing the idea that success is earned through hard work and dedication.
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2: Act with humility
It means being willing to admit you don't have all the answers.

Humility reduces entitlement because it brings perspective and shows respect.

It shows that you value feedback, are willing to learn, and are willing to listen.
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3: Be open to growth
Coach K said, "In order to get better, you change limits."

A growth-mindset encourages adaptability and ongoing learning not what you deserve.

It means actively seeking feedback, learning from mistakes, and continuously looking for ways to improve.
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4: Never Think You've Arrived
Elite performers are always climbing the mountain.

It means set goals, compete, and bring energy and enthusiasm every day.

This mindset aligns ambitions with practical steps. It reduces frustration and entitlement.
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5: Ask what you are willing to sacrifice
Think about the price you're willing to pay to reach your goals.

This perspective highlights your WHY and emphasizes your commitment level.

"To accomplish a goal, it has to be valuable what you're willing to give up." - Dan Lanning
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