"SEO takes 6-12 months to see results" Nah. You can get results in...
Jake Ward@jakezward
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Apr 10, 2025
~3 min read
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"SEO takes 6-12 months to see results"
Nah. You can get results in 90 days.
Here's my 90-day SEO playbook:
Nah. You can get results in 90 days.
Here's my 90-day SEO playbook:
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The Content Growth Playbook
It took me 8 years and millions in SEO traffic and revenue for clients to develop this playbook.
But I'll give it to you for free in this thread:
It took me 8 years and millions in SEO traffic and revenue for clients to develop this playbook.
But I'll give it to you for free in this thread:
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0-30 days: Strategy
1. Website Audit
2. Customer Research
3. Topic Research
4. Content Plan
1. Website Audit
2. Customer Research
3. Topic Research
4. Content Plan
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1. Website Audit
Crawl your website using Screaming Frog connected with other data sources (e.g. GA/GSC).
Then assign action items to each URL based on the data.
Crawl your website using Screaming Frog connected with other data sources (e.g. GA/GSC).
Then assign action items to each URL based on the data.
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2. Customer Research
Survey and interview your customers to learn the following:
1. Problems before using your product
2. How your product solves their problems
3. Features they bought for (and actually use)
4. Other solutions they considered (and why they chose you)
Survey and interview your customers to learn the following:
1. Problems before using your product
2. How your product solves their problems
3. Features they bought for (and actually use)
4. Other solutions they considered (and why they chose you)
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This will help you:
- Find and target pain points
- Speak to your target customers
- Guide them through the journey
- Convert them into customers
- Find and target pain points
- Speak to your target customers
- Guide them through the journey
- Convert them into customers
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High-converting content = Solving your target customers’ problems by positioning your product as the main solution.
Customer research makes creating conversion content 100x easier.
Customer research makes creating conversion content 100x easier.
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3. Topic Research
Export all of your competitors’ keywords. Then do additional research using seed keywords found from data collected so far.
The goal is to create your Total Addressable Search Market (TASM).
Export all of your competitors’ keywords. Then do additional research using seed keywords found from data collected so far.
The goal is to create your Total Addressable Search Market (TASM).
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4. Content Plan
Select and prioritise your topics and create your content roadmap.
This will include new pages to produce but also existing content that needs optimising (found from your audit).
Select and prioritise your topics and create your content roadmap.
This will include new pages to produce but also existing content that needs optimising (found from your audit).
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Consider the Content Growth Pyramid when prioritising to focus on conversions (not just traffic).
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30-60 days: Optimise
5. Technical Fixes
6. Optimise Existing Content
5. Technical Fixes
6. Optimise Existing Content
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5. Technical Fixes
Fix any technical issues found from your audit in step 1.
- Noindexing pages
- Fixing canonical tags
- Creating your sitemaps
- 301 redirecting 404 pages
For majority of websites, technical fixes are a one-and-done task.
Aim to fix them all within 1 week.
Fix any technical issues found from your audit in step 1.
- Noindexing pages
- Fixing canonical tags
- Creating your sitemaps
- 301 redirecting 404 pages
For majority of websites, technical fixes are a one-and-done task.
Aim to fix them all within 1 week.
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6. Optimise Existing Assets
Get more from your existing pages before publishing new content.
- Match the intent
- Optimise current headings
- Add new headings/sections
- Add conversion elements
New pages = Results in 3+ months
Updating pages = Results in weeks
Start here.
Get more from your existing pages before publishing new content.
- Match the intent
- Optimise current headings
- Add new headings/sections
- Add conversion elements
New pages = Results in 3+ months
Updating pages = Results in weeks
Start here.
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60-90 days: Scale
7. Repurposing
8. New Content
9. Programmatic
7. Repurposing
8. New Content
9. Programmatic
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7. Repurposing
Before creating new content from scratch:
Have you already created content for other channels that you can turn into blog posts?
- X/LinkedIn posts
- Email newsletters
- Videos or podcasts...
If no, skip to the next step.
If yes, turn them into blog posts:
Before creating new content from scratch:
Have you already created content for other channels that you can turn into blog posts?
- X/LinkedIn posts
- Email newsletters
- Videos or podcasts...
If no, skip to the next step.
If yes, turn them into blog posts:
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8. New Content
Create brand new content from scratch.
Produce lower-funnel pages such as:
- Competitor alternatives
- Competitor versus
- Product reviews
- Product comparisons
- Pain-point ‘how tos’
These pages typically get 3-15% conversion rate.
Create brand new content from scratch.
Produce lower-funnel pages such as:
- Competitor alternatives
- Competitor versus
- Product reviews
- Product comparisons
- Pain-point ‘how tos’
These pages typically get 3-15% conversion rate.
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You can use AI, but make sure a human edits the content to:
- Provide unique experience(s)
- Explain nuances in products
- Give helpful recommendations
- Better convert readers
- Provide unique experience(s)
- Explain nuances in products
- Give helpful recommendations
- Better convert readers
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9. Programmatic
Scale upper-funnel content with a tool like Byword.
Target keyword frameworks that have many variations.
For example: [Thing] Ideas
- Marketing Business Name Ideas
- SaaS Business Name Ideas
- Pet Business Name Ideas
Input the frameworks. Get 100s of pages.
Scale upper-funnel content with a tool like Byword.
Target keyword frameworks that have many variations.
For example: [Thing] Ideas
- Marketing Business Name Ideas
- SaaS Business Name Ideas
- Pet Business Name Ideas
Input the frameworks. Get 100s of pages.
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90 days+: Repeat ‘Scale’
Continue publishing to achieve hockey stick growth like this:
Continue publishing to achieve hockey stick growth like this:
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Do you want a hands-off way of growing your SEO traffic?
Yes? Congrats!
We'll turn SEO into a 7-figure sales channel for your business. Book a call: hubs.ly/Q02xzlLL0
No? Don't worry!
Get our free SEO resources to get started: contactstudios.co/download
Yes? Congrats!
We'll turn SEO into a 7-figure sales channel for your business. Book a call: hubs.ly/Q02xzlLL0
No? Don't worry!
Get our free SEO resources to get started: contactstudios.co/download
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That's a wrap!
If you enjoyed this thread:
1. Follow me @jakezward for more
2. RT the tweet below to share it with others
If you enjoyed this thread:
1. Follow me @jakezward for more
2. RT the tweet below to share it with others
Jake Ward@jakezward
"SEO takes 6-12 months to see results"
Nah. You can get results in 90 days.
Here's my 90-day SEO playbook:
Nah. You can get results in 90 days.
Here's my 90-day SEO playbook:
22
Do you want a hands-off way of growing your SEO traffic?
Yes? Congrats!
We'll turn SEO into a 7-figure sales channel for your business. Book a call: hubs.ly/Q02xzlLL0
No? Don't worry!
Get our free SEO resources to get started: contactstudios.co/download
Yes? Congrats!
We'll turn SEO into a 7-figure sales channel for your business. Book a call: hubs.ly/Q02xzlLL0
No? Don't worry!
Get our free SEO resources to get started: contactstudios.co/download
