31-Step Process for Creating EPIC SEO Content The ULTIMATE SEO...
Nick Zviadadze 🇺🇦@Nick_zv_
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Mar 26, 2025
~7 min read
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31-Step Process for Creating EPIC SEO Content
The ULTIMATE SEO content masterclass.
I've used this exact process to rank 400+ posts on page #1 of Google.
Here's my complete 31-step framework for creating content that dominates search. 🧵
The ULTIMATE SEO content masterclass.
I've used this exact process to rank 400+ posts on page #1 of Google.
Here's my complete 31-step framework for creating content that dominates search. 🧵
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1/ Start with COMPREHENSIVE keyword research.
Don't just pick 5-10 keywords each week.
Create a spreadsheet with ALL possible keywords in your niche.
200-300 keywords is the minimum for most niches.
This lets you prioritize keywords strategically.
Don't just pick 5-10 keywords each week.
Create a spreadsheet with ALL possible keywords in your niche.
200-300 keywords is the minimum for most niches.
This lets you prioritize keywords strategically.
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2/ For keyword research, start with 5-10 seed keywords.
If you run a fitness website, examples would be:
- Weight loss
- Build muscle
- Home workout
- Fitness equipment
- Nutrition plans
These are your starting points.
If you run a fitness website, examples would be:
- Weight loss
- Build muscle
- Home workout
- Fitness equipment
- Nutrition plans
These are your starting points.
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3/ Run each seed keyword through tools like Semrush.
- Filter by 0 to 20 keyword difficulty
- Extract all relevant keywords
- Up the filter to 20 to 40
Rinse-repeat till you’ve completely exhausted the seed keyword.
- Filter by 0 to 20 keyword difficulty
- Extract all relevant keywords
- Up the filter to 20 to 40
Rinse-repeat till you’ve completely exhausted the seed keyword.
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4/ After extracting keywords from tools, feed them to Claude or ChatGPT.
Ask it to:
- Find patterns in these keywords
- Generate 50+ similar keywords
- Focus on long-tail variations
This finds keywords that tools miss.
Ask it to:
- Find patterns in these keywords
- Generate 50+ similar keywords
- Focus on long-tail variations
This finds keywords that tools miss.
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5/ "Your content should be the average of the top 3 ranking articles"
WRONG!
It should be 2x better.
Don't settle for mediocrity.
Add extra sections, use visuals, include examples and case studies...
Blow your competitors out of the water.
WRONG!
It should be 2x better.
Don't settle for mediocrity.
Add extra sections, use visuals, include examples and case studies...
Blow your competitors out of the water.
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6/ DON'T give your writers complete freedom.
Create detailed content outlines with specific instructions on what/how to write.
Good content outlines cover:
- Word count (1.5x competitor length)
- Key points to cover
- Examples to include
- Target audience pain points
Create detailed content outlines with specific instructions on what/how to write.
Good content outlines cover:
- Word count (1.5x competitor length)
- Key points to cover
- Examples to include
- Target audience pain points
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7/ Find sources your competitors have never seen.
Use the Google query: filetype:pdf [topic] to find PDFs, eBooks, or journals about your topic.
Guaranteed, you'll find information that will make your content stand out.
Use the Google query: filetype:pdf [topic] to find PDFs, eBooks, or journals about your topic.
Guaranteed, you'll find information that will make your content stand out.
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8/ Understand what your audience ACTUALLY wants.
Look up your topic on Reddit or Quora.
See what questions your target audience asks, and make sure these are answered in your content.
Look up your topic on Reddit or Quora.
See what questions your target audience asks, and make sure these are answered in your content.
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9/ NEVER use AI to write your entire article.
AI creates generic, soulless content that readers AND Google can spot from a mile away.
Most AI content fails because it lacks:
- Real examples
- Unique insights
- Personal experience
- Specific details
AI creates generic, soulless content that readers AND Google can spot from a mile away.
Most AI content fails because it lacks:
- Real examples
- Unique insights
- Personal experience
- Specific details
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10/ When using AI for content, do THIS instead:
- Create detailed outlines FIRST
- Generate section by section
- Include specific context
- Prompt for actual examples
- Request actionable steps
- Add YOUR expertise afterward
- Create detailed outlines FIRST
- Generate section by section
- Include specific context
- Prompt for actual examples
- Request actionable steps
- Add YOUR expertise afterward
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11/ My AI content secret: Create a Claude project.
- Feed it YOUR best content
- Upload competitor articles
- Add your brand voice examples
- Include industry terminology
Now it will match your expertise and tone.
- Feed it YOUR best content
- Upload competitor articles
- Add your brand voice examples
- Include industry terminology
Now it will match your expertise and tone.
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12/ When prompting AI for content, be specific:
❌ "Write about email marketing"
✅ "Write about welcome email sequences for SaaS companies. Include open rate benchmarks, specifics about timing between emails, and examples of high-converting subject lines we've used."
Specificity = Quality
❌ "Write about email marketing"
✅ "Write about welcome email sequences for SaaS companies. Include open rate benchmarks, specifics about timing between emails, and examples of high-converting subject lines we've used."
Specificity = Quality
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13/ Make your content scannable.
When readers land on your article, they should find what they're looking for in <5 seconds.
If your headers aren't clear (what is X, X benefits of Y, etc.), they're bouncing.
No one reads walls of text in 2025.
When readers land on your article, they should find what they're looking for in <5 seconds.
If your headers aren't clear (what is X, X benefits of Y, etc.), they're bouncing.
No one reads walls of text in 2025.
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14/ KILL generic introductions.
These scream "AI-generated":
❌ "In today's fast-paced digital world..."
❌ "Are you struggling with..."
❌ "XYZ is increasingly important..."
Instead, use the PAS formula:
- Problem
- Agitate
- Solution
Keep it under 150 words.
These scream "AI-generated":
❌ "In today's fast-paced digital world..."
❌ "Are you struggling with..."
❌ "XYZ is increasingly important..."
Instead, use the PAS formula:
- Problem
- Agitate
- Solution
Keep it under 150 words.
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15/ Example of a solid introduction using PAS:
Problem: "Most SEO content never ranks on page #1 of Google."
Agitate: "While you spend hours creating content that sits on page 5, your competitors are stealing potential customers with higher-ranking articles."
Solution: "In this guide, I'll share the exact 31-step process we use to create content that consistently ranks on page #1."
Problem: "Most SEO content never ranks on page #1 of Google."
Agitate: "While you spend hours creating content that sits on page 5, your competitors are stealing potential customers with higher-ranking articles."
Solution: "In this guide, I'll share the exact 31-step process we use to create content that consistently ranks on page #1."
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16/ Use a CLEAN URL structure.
✅ Good example: /snowboarding-shoes/
❌ Bad example: /best-snowboarding-shoes-guide-for-2025/
Short, keyword-focused URLs improve CTR & get you more clicks.
✅ Good example: /snowboarding-shoes/
❌ Bad example: /best-snowboarding-shoes-guide-for-2025/
Short, keyword-focused URLs improve CTR & get you more clicks.
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17/ Craft KILLER headlines that get clicks:
Include:
- Target keyword (at the beginning)
- Numbers (31+ Tips works better than Many Tips)
- Year (2025)
- Results (to Increase Traffic)
- Brackets for context [Case Study]
✅ Example: "31+ SEO Tactics That Actually Work in 2025 [Case Study]"
Include:
- Target keyword (at the beginning)
- Numbers (31+ Tips works better than Many Tips)
- Year (2025)
- Results (to Increase Traffic)
- Brackets for context [Case Study]
✅ Example: "31+ SEO Tactics That Actually Work in 2025 [Case Study]"
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18/ Add proof points throughout your content:
- Screenshots of real results
- Data from your own tests
- Client case studies
- Before/after examples
- Step-by-step processes YOU'VE used
Generic advice without proof = content that never ranks.
- Screenshots of real results
- Data from your own tests
- Client case studies
- Before/after examples
- Step-by-step processes YOU'VE used
Generic advice without proof = content that never ranks.
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19/ Break up walls of text with:19/ Break up walls of text with:
- Screenshots
- Bullet points
- Custom illustrations
- Content boxes
- Comparison tables
- Expert quotes
- Step-by-step visuals
The user experience of your content MATTERS.
If it looks like a textbook, no one will read it.Screenshots
- Bullet points
- Custom illustrations
- Content boxes
- Comparison tables
- Expert quotes
- Step-by-step visuals
The user experience of your content MATTERS.
If it looks like a textbook, no one will read it.
- Screenshots
- Bullet points
- Custom illustrations
- Content boxes
- Comparison tables
- Expert quotes
- Step-by-step visuals
The user experience of your content MATTERS.
If it looks like a textbook, no one will read it.Screenshots
- Bullet points
- Custom illustrations
- Content boxes
- Comparison tables
- Expert quotes
- Step-by-step visuals
The user experience of your content MATTERS.
If it looks like a textbook, no one will read it.
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20/ ALWAYS back up claims with specific examples.
❌ Bad: "This strategy works well"
✅ Good: "This strategy increased our client's traffic by 47% in 60 days"
Be specific. Be concrete. Use real numbers whenever possible.
❌ Bad: "This strategy works well"
✅ Good: "This strategy increased our client's traffic by 47% in 60 days"
Be specific. Be concrete. Use real numbers whenever possible.
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21/ Add current statistics to your content.
Look up "[topic] statistics 2025" and find 5-7 relevant stats.
Create custom graphics showing these stats.
Other sites will link to you as a source (free backlinks).
Look up "[topic] statistics 2025" and find 5-7 relevant stats.
Create custom graphics showing these stats.
Other sites will link to you as a source (free backlinks).
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22/ Use bucket brigades to keep readers engaged.
These transition phrases make your content flow better:
"Here's the deal..."
"But there's a catch..."
"The bottom line?"
"Want to know the best part?"
"Here's why this matters..."
These transition phrases make your content flow better:
"Here's the deal..."
"But there's a catch..."
"The bottom line?"
"Want to know the best part?"
"Here's why this matters..."
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23/ Add an FAQ section that targets featured snippets.
Look at "People Also Ask" boxes for your keyword.
Create direct, concise answers (40-60 words) for each question.
This increases your chance of ranking for PAS questions.
Look at "People Also Ask" boxes for your keyword.
Create direct, concise answers (40-60 words) for each question.
This increases your chance of ranking for PAS questions.
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24/ Create strategic internal links.
And NO, 2-3 internal links per article are NOT enough.
If 10 articles are topically related, they should ALL link to each other.
Set aside time each month to update older content with links to new articles.
And NO, 2-3 internal links per article are NOT enough.
If 10 articles are topically related, they should ALL link to each other.
Set aside time each month to update older content with links to new articles.
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25/ Remember: Great SEO content = Great writing
Don't write like a robot.
Use:
- Personal anecdotes
- Industry examples
- Conversational tone
- Specific tool recommendations
- Price points
- Results from real campaigns
Don't write like a robot.
Use:
- Personal anecdotes
- Industry examples
- Conversational tone
- Specific tool recommendations
- Price points
- Results from real campaigns
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26/ Make your content ACTIONABLE.
Every section should include specific steps readers can take.
❌ "Social proof is important for conversions"
✅ "Add these 5 types of social proof to your landing page:
1. Customer testimonials with photos
2. Case studies with specific results
3. Trust badges from known brands
4. User-generated content
5. Data-driven statistics"
Every section should include specific steps readers can take.
❌ "Social proof is important for conversions"
✅ "Add these 5 types of social proof to your landing page:
1. Customer testimonials with photos
2. Case studies with specific results
3. Trust badges from known brands
4. User-generated content
5. Data-driven statistics"
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27/ Optimize your images properly:
- Descriptive filenames (target-keyword-image.jpg)
- Alt text with your keywords
- Compress images (<100KB each)
- Include captions when relevant
- Use custom graphics, not stock photos
- Descriptive filenames (target-keyword-image.jpg)
- Alt text with your keywords
- Compress images (<100KB each)
- Include captions when relevant
- Use custom graphics, not stock photos
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28/ Add a Table of Contents at the top of your article.
This improves user experience AND helps Google understand your content structure.
Make it clickable so readers can jump to relevant sections.
This improves user experience AND helps Google understand your content structure.
Make it clickable so readers can jump to relevant sections.
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29/ Content quality checklist before publishing:
- Comprehensive (covers EVERYTHING)
- Original insights (not just regurgitated info)
- Real examples (not theory)
- Actionable steps (readers can implement today)
- Visual elements (break up text)
- Proof points (data, case studies)
- Internal links (minimum 8-10)
- Comprehensive (covers EVERYTHING)
- Original insights (not just regurgitated info)
- Real examples (not theory)
- Actionable steps (readers can implement today)
- Visual elements (break up text)
- Proof points (data, case studies)
- Internal links (minimum 8-10)
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You'll LOVE my SEO newsletter.
Every Monday, I'll send you battle-tested SEO tips, tricks, and strategies.
Join here 👉 no-bs-seo-newsletter.ck.page
Need a hand with your SEO? Grab a free consult: mintseo.com
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30/ Update your content regularly.
Set a calendar reminder to review and refresh your top-performing content every 6 months.
Add:
- New statistics
- Updated examples
- Recent case studies
- Current screenshots
- New sections based on "People Also Ask"
Set a calendar reminder to review and refresh your top-performing content every 6 months.
Add:
- New statistics
- Updated examples
- Recent case studies
- Current screenshots
- New sections based on "People Also Ask"
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31/ Create content upgrades to capture leads.
Offer a downloadable resource related to your article:
- Templates
- Checklists
- Swipe files
- Tools
- Calculators
This turns your SEO traffic into email subscribers.
Offer a downloadable resource related to your article:
- Templates
- Checklists
- Swipe files
- Tools
- Calculators
This turns your SEO traffic into email subscribers.
