Kendall Jenner charges millions for a single Instagram post. But a...
Yasmine Khosrowshahi@yasminekho
72 views
Jan 10, 2025
~3 min read
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Kendall Jenner charges millions for a single Instagram post.
But a small Australian bikini brand got her to promote them for free.
No contracts. No payments. No ads.
How did they do it? The story will blow your mind...
But a small Australian bikini brand got her to promote them for free.
No contracts. No payments. No ads.
How did they do it? The story will blow your mind...
2
Triangl was a tiny Australian bikini brand with big dreams.
They couldn’t afford to hire mega influencers like Kendall Jenner.
And definitely couldn’t pay the millions Kendall charges for a single Instagram post.
So they came up with a clever marketing trick.
They couldn’t afford to hire mega influencers like Kendall Jenner.
And definitely couldn’t pay the millions Kendall charges for a single Instagram post.
So they came up with a clever marketing trick.
3
Instead of trying to get Kendall directly…
They targeted her circle of friends.
They sent their bikinis to her closest friends.
The friends loved the bikinis, they flaunted and posted about them.
They targeted her circle of friends.
They sent their bikinis to her closest friends.
The friends loved the bikinis, they flaunted and posted about them.
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They knew one thing about influencers like Kendall Jenner:
Status matters.
Kendall is always surrounded by her elite group of friends.
If her friends wear something exclusive and cool, Kendall needs it.
FOMO is real—even for Kendall Jenner.
Status matters.
Kendall is always surrounded by her elite group of friends.
If her friends wear something exclusive and cool, Kendall needs it.
FOMO is real—even for Kendall Jenner.
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And what they anticipated happened
Suddenly, Kendall Jenner—the multi-million-dollar celebrity—had FOMO.
She saw her friends wearing this “new” bikini brand.
She didn’t have it yet.
And she wanted in.
So what did she do?
Suddenly, Kendall Jenner—the multi-million-dollar celebrity—had FOMO.
She saw her friends wearing this “new” bikini brand.
She didn’t have it yet.
And she wanted in.
So what did she do?
6
Kendall herself reached out to Triangl.
She didn’t ask for a sponsorship deal.
She simply asked them to send her the same bikini.
Let that sink in:
The influencer who charges millions…
Now wanted to promote their brand—for free.
She didn’t ask for a sponsorship deal.
She simply asked them to send her the same bikini.
Let that sink in:
The influencer who charges millions…
Now wanted to promote their brand—for free.
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When Kendall finally wore the bikini, the internet went wild.
Her free promotion skyrocketed Triangl’s popularity.
Sales exploded.
Their little Australian brand became an international success.
And all of this without spending a dime on influencer marketing.
Her free promotion skyrocketed Triangl’s popularity.
Sales exploded.
Their little Australian brand became an international success.
And all of this without spending a dime on influencer marketing.
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Triangl’s story teaches brands one big lesson:
You don’t need a big budget.
You need the right strategy.
Make your product desirable.
Create exclusivity.
And let the right people spread the word for you.
You don’t need a big budget.
You need the right strategy.
Make your product desirable.
Create exclusivity.
And let the right people spread the word for you.
0:57
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Today, Triangl is a $60M brand.
It all started with a clever marketing hack that cost them almost nothing.
Triangl relied on strategy, not money, to get in front of the right audience.
Want your brand to get noticed without spending millions?
It all started with a clever marketing hack that cost them almost nothing.
Triangl relied on strategy, not money, to get in front of the right audience.
Want your brand to get noticed without spending millions?
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Organic content creation is the answer.
In 2025, it's the most profitable route you can choose to grow your brand.
You don’t need to chase figures like Kendall.
Instead, you can collaborate with established niche influencers or rising stars to work with your brand.
In 2025, it's the most profitable route you can choose to grow your brand.
You don’t need to chase figures like Kendall.
Instead, you can collaborate with established niche influencers or rising stars to work with your brand.
0:59
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There are countless ways to put your brand name in the spotlight.
I’ve helped companies master content marketing, branding, and social media.
I can do the same for you.
Let’s create stories that make your brand unforgettable.
DM me "Brand" to get started, or book a strategy call with me:
calendly.com/blueticksocial…
I’ve helped companies master content marketing, branding, and social media.
I can do the same for you.
Let’s create stories that make your brand unforgettable.
DM me "Brand" to get started, or book a strategy call with me:
calendly.com/blueticksocial…
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I hope you've found this thread helpful.
Follow me @yasminekho for more.
Like/Repost the quote below if you can:
Follow me @yasminekho for more.
Like/Repost the quote below if you can:
Yasmine Khosrowshahi@yasminekho
Kendall Jenner charges millions for a single Instagram post.
But a small Australian bikini brand got her to promote them for free.
No contracts. No payments. No ads.
How did they do it? The story will blow your mind...
But a small Australian bikini brand got her to promote them for free.
No contracts. No payments. No ads.
How did they do it? The story will blow your mind...
13
A bit about me:
At 19, I had just finished my freshman year.
At 20, I tried to become an IG influencer.
At 21, I worked on two startups as a lead marketer.
At 22, I started a marketing agency.
At 23, I brought on my first teammates.
At 24, I scaled my agency @BlueTickSocial1 to $30k/mo.
We scale brands to millions of dollars through content & digital marketing.
Follow me @yasminekho to know more about content creation, social media & overall digital marketing.
At 19, I had just finished my freshman year.
At 20, I tried to become an IG influencer.
At 21, I worked on two startups as a lead marketer.
At 22, I started a marketing agency.
At 23, I brought on my first teammates.
At 24, I scaled my agency @BlueTickSocial1 to $30k/mo.
We scale brands to millions of dollars through content & digital marketing.
Follow me @yasminekho to know more about content creation, social media & overall digital marketing.
