How I’d launch a startup if I had 0$ for marketing: 👇
Natia Kurdadze@natiakourdadze
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Nov 21, 2024
~2 min read
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How I’d launch a startup if I had 0$ for marketing: 👇
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1. I'd set up GummySearch, Google Alerts, F5bot, ReplyGuy or BrandWatch to monitor competitors' products
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2. Then, using these social listening tools, find discussions that mention competitors' products
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3. And leave comments that follow this framework:
"Any reason why not using X instead of Y (competitor’s product)? Way better if you do not want to {problem agitation and/or unique selling proposition}"
"Any reason why not using X instead of Y (competitor’s product)? Way better if you do not want to {problem agitation and/or unique selling proposition}"
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4. Write "Listicles" on Reddit.
Here's how:
- Go to "Semrush Organic Search"
- Insert your website's URL
- Check report, scroll down and find your competitors
- Create a list of 10, review and write down their perks - Ensure to include your startup within the list
- Share your post in relevant subreddits
Here's how:
- Go to "Semrush Organic Search"
- Insert your website's URL
- Check report, scroll down and find your competitors
- Create a list of 10, review and write down their perks - Ensure to include your startup within the list
- Share your post in relevant subreddits
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5. The list of subreddits where I'd promote the product:
r/RoastMyStartup
r/AlphaandBetausers
r/GrowthHacking
r/Digitalnomad
r/explainlikeimfive
r/todayilearned
r/Promotereddit
r/Entrepreneur
r/EntrepreneurRideAlong
r/IMadeThis
r/IndieBiz
r/SideProject
r/SmallBusiness
r/LifeProTips
r/lifehacks
r/Startups
r/Growmybusiness
r/Linkbuilding
r/SEO
r/Freepromote
r/SocialMediaMarketing
r/Analytics
r/Content_marketing
r/Advertising
r/PPC
r/AskMarketing
r/RoastMyStartup
r/AlphaandBetausers
r/GrowthHacking
r/Digitalnomad
r/explainlikeimfive
r/todayilearned
r/Promotereddit
r/Entrepreneur
r/EntrepreneurRideAlong
r/IMadeThis
r/IndieBiz
r/SideProject
r/SmallBusiness
r/LifeProTips
r/lifehacks
r/Startups
r/Growmybusiness
r/Linkbuilding
r/SEO
r/Freepromote
r/SocialMediaMarketing
r/Analytics
r/Content_marketing
r/Advertising
r/PPC
r/AskMarketing
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6. Use Parasite Marketing
- Identify the businesses which are already selling to my ICP
- Find their official Facebook or Linkedin groups
- Share educational content that solves their micro problems
- Optimize the bio or open my DMs so people can reach out to you
- Identify the businesses which are already selling to my ICP
- Find their official Facebook or Linkedin groups
- Share educational content that solves their micro problems
- Optimize the bio or open my DMs so people can reach out to you
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7. I'd join Pinterest's group boards:
- Go to Pinterest .com
- Add the main keyword in the search bar
- Locate the filters section
- Select boards that have “Request to join” button
- Distribute and promote the product for free to 1000s of target followers
- Go to Pinterest .com
- Add the main keyword in the search bar
- Locate the filters section
- Select boards that have “Request to join” button
- Distribute and promote the product for free to 1000s of target followers
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8. Do cold outreach using Getkoala:
Here's how:
1. Google “Getkoala com database”
2. Filter companies based on industry and revenue
3. Download up to 10,000 company profiles for free
4. Reach out to C-level executives from those companies and softly pitch the products or services
Here's how:
1. Google “Getkoala com database”
2. Filter companies based on industry and revenue
3. Download up to 10,000 company profiles for free
4. Reach out to C-level executives from those companies and softly pitch the products or services
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9. Launch in tech subcultures
→ X, PH, Hacker News, Betalist
→ Find tech journalists using submit .co
Email template for PR outreach:
Subject: {Food Delivery} startup for {Pets}
Hi {Jody!} I made a site that lets you subscribe to food delivery for your pet. Let me know if you need more info :)
→ X, PH, Hacker News, Betalist
→ Find tech journalists using submit .co
Email template for PR outreach:
Subject: {Food Delivery} startup for {Pets}
Hi {Jody!} I made a site that lets you subscribe to food delivery for your pet. Let me know if you need more info :)
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10. If I wanted to do marketing without the guesswork, I’d join my startup accelerator 😅👇
natiakurdadze.com
natiakurdadze.com
