How can this health tracker app make $800K ARR 1 year after...
Romain Torres@rom1trs
13 views
Nov 16, 2024
~1 min read
1
How can this health tracker app make $800K ARR
1 year after launch...
With only 5K downloads last month...
1 year after launch...
With only 5K downloads last month...
2
They have a crazy download/revenue ratio.
They don't push the paywall in the onboarding
They didn't update the app for 2 months...
They don't push the paywall in the onboarding
They didn't update the app for 2 months...
3
They've bundled the Health & Fitness category into 1 app:
- Heart Rate Monitor
- Calorie Tracker
- Meditation
You can even chat with an AI Doctor.
- Heart Rate Monitor
- Calorie Tracker
- Meditation
You can even chat with an AI Doctor.
4
And they run a ton of TikTok Ads...
Mostly fear based where they show people having heart attacks
Mostly fear based where they show people having heart attacks
5
They also have interesting funnels
where they bring people to in-app tests:
- MBTI
- Stroke Risk Assesment
- Self Assessment for ADHD
Each test is a new funnel they can use for paid ads.
where they bring people to in-app tests:
- MBTI
- Stroke Risk Assesment
- Self Assessment for ADHD
Each test is a new funnel they can use for paid ads.
6
Follow @rom1trs for more consumer growth tactics.