How can this health tracker app make $800K ARR 1 year after...
Romain Torres@rom1trs
23 views
Nov 16, 2024
~1 min read
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How can this health tracker app make $800K ARR
1 year after launch...
With only 5K downloads last month...
1 year after launch...
With only 5K downloads last month...
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They have a crazy download/revenue ratio.
They don't push the paywall in the onboarding
They didn't update the app for 2 months...
They don't push the paywall in the onboarding
They didn't update the app for 2 months...
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They've bundled the Health & Fitness category into 1 app:
- Heart Rate Monitor
- Calorie Tracker
- Meditation
You can even chat with an AI Doctor.
- Heart Rate Monitor
- Calorie Tracker
- Meditation
You can even chat with an AI Doctor.
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And they run a ton of TikTok Ads...
Mostly fear based where they show people having heart attacks
Mostly fear based where they show people having heart attacks
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They also have interesting funnels
where they bring people to in-app tests:
- MBTI
- Stroke Risk Assesment
- Self Assessment for ADHD
Each test is a new funnel they can use for paid ads.
where they bring people to in-app tests:
- MBTI
- Stroke Risk Assesment
- Self Assessment for ADHD
Each test is a new funnel they can use for paid ads.
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Follow @rom1trs for more consumer growth tactics.
