I found a cool concept a few months ago. Now it’s made me multiple...
Benjamin Chan@ItsMeBenChan
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Dec 02, 2024
~2 min read
1
I found a cool concept a few months ago.
Now it’s made me multiple 5-figures in sales.
99% of people can’t utilize the full potential of their content.
With a few small changes, most people would be able to close a lot more clients.
(Even starting next week — especially since we’re in Q4)
Here’s what I’m referring to:
A client’s journey.
I’ll explain this in a bit, but let’s jump back to the beginning.
Why do we post content?
➼ To attract our ideal client
➼ To solve their problems
Problem is, I’ve noticed many people just throw “authority content” out there and hope it sticks.
You might get lucky and land a few inbounds, but there’s a better way.
A lot of our ideal clients don’t fully know that they have a problem that needs solving.
They might subconsciously know something’s missing, but that’s about it.
(I mean — I can’t recall the last time I sat down and thought, “hmm, what are my problems?”)
And the few who do know their problems aren’t aware of the solution (if not, they’d be at their end goal already).
That’s where the client journey comes in.
The goal of your content is to walk an ideal client from not knowing that they have a problem → selling them on your solution.
Here’s how I’ve done it:
A new reader finds my content.
They read more of my content and find that I’ve accurately described what they’re going through.
Soon, I introduce my own method that I use to solve these problems.
(If you’ve been here for a while, you’ll know that this is storymarketing)
My content proves to them that my main process works, and that it fills the holes their businesses have.
And when they’re convinced, they buy.
Attract reader. Explain problem. Share solution. Repeat.
This is how I’m able to strategically systemize this entire process to turn ideal readers into soon-to-be clients.
Now it’s made me multiple 5-figures in sales.
99% of people can’t utilize the full potential of their content.
With a few small changes, most people would be able to close a lot more clients.
(Even starting next week — especially since we’re in Q4)
Here’s what I’m referring to:
A client’s journey.
I’ll explain this in a bit, but let’s jump back to the beginning.
Why do we post content?
➼ To attract our ideal client
➼ To solve their problems
Problem is, I’ve noticed many people just throw “authority content” out there and hope it sticks.
You might get lucky and land a few inbounds, but there’s a better way.
A lot of our ideal clients don’t fully know that they have a problem that needs solving.
They might subconsciously know something’s missing, but that’s about it.
(I mean — I can’t recall the last time I sat down and thought, “hmm, what are my problems?”)
And the few who do know their problems aren’t aware of the solution (if not, they’d be at their end goal already).
That’s where the client journey comes in.
The goal of your content is to walk an ideal client from not knowing that they have a problem → selling them on your solution.
Here’s how I’ve done it:
A new reader finds my content.
They read more of my content and find that I’ve accurately described what they’re going through.
Soon, I introduce my own method that I use to solve these problems.
(If you’ve been here for a while, you’ll know that this is storymarketing)
My content proves to them that my main process works, and that it fills the holes their businesses have.
And when they’re convinced, they buy.
Attract reader. Explain problem. Share solution. Repeat.
This is how I’m able to strategically systemize this entire process to turn ideal readers into soon-to-be clients.