This is Joe Overton The famous "Overton Window" is named after him...

Since they want to get re-elected, they'll only turn those proposals into policy which already have some public appeal
A totally unpopular idea? Political suicide. Outside the "window of political possibilities"
A great think-tank will—using research, writing, films, and advocacy—slide the window of political possibilities until their preferred proposal goes from unthinkable to acceptable
The rest is history...
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The famous "Overton Window" is named after him
It's the best mental model for understanding how political change ACTUALLY happens
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