Justin Welsh found the secret to creator storytelling. This landed...
Nicolas Cole 🚢👻@Nicolascole77
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Jan 31, 2025
~2 min read
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Justin Welsh found the secret to creator storytelling.
This landed him 1.2M followers and generated $2,317,000 in 2023.
Here's Justin's 7-Step Backstory Framework (with an AI prompt to help you create yours in 2 minutes): 🧵
This landed him 1.2M followers and generated $2,317,000 in 2023.
Here's Justin's 7-Step Backstory Framework (with an AI prompt to help you create yours in 2 minutes): 🧵
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Why does Justin's backstory work so well?
Because people buy from people they know, like, and trust.
So, how do you make yourself known at scale?
• Be relatable
• Be vulnerable
• Share perspectives
• Share how you solve problems
Let's dive in!
Because people buy from people they know, like, and trust.
So, how do you make yourself known at scale?
• Be relatable
• Be vulnerable
• Share perspectives
• Share how you solve problems
Let's dive in!
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Justin uses these 7 steps to write his story:
Step 1: Obstacle
Step 2: Internal Struggle
Step 3: External Struggle
Step 4: Change Event
Step 5: Spark
Step 6: Guide
Step 7: Result
You can tell a long version, a short version, or just bits and pieces.
But start with these steps.
Step 1: Obstacle
Step 2: Internal Struggle
Step 3: External Struggle
Step 4: Change Event
Step 5: Spark
Step 6: Guide
Step 7: Result
You can tell a long version, a short version, or just bits and pieces.
But start with these steps.
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Step 1 and Step 7 are the start and finish of your transformation journey.
They are mirror images of each other:
• The Obstacle
• The Result
We can ask ChatGPT to use different transformation "types" to build our backstory narrative.
Here's an example:
They are mirror images of each other:
• The Obstacle
• The Result
We can ask ChatGPT to use different transformation "types" to build our backstory narrative.
Here's an example:
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Now, let’s feed the AI a version of your backstory.
Remember, the quality of the story ChatGPT outputs depends on:
• Your guidance
• Your level of detail
But, for brevity's sake, here's an "abbreviated" version of what you might input:
Remember, the quality of the story ChatGPT outputs depends on:
• Your guidance
• Your level of detail
But, for brevity's sake, here's an "abbreviated" version of what you might input:
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Here's the good part.
Run the Founder Story Framework prompt, and voilà, you have your backstory (the prompt is at the end of this thread):
Run the Founder Story Framework prompt, and voilà, you have your backstory (the prompt is at the end of this thread):
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It’s not going to be 100% copy/paste ready.
• Switch up the result and obstacle to frame your transformation from different angles
• Try remixing the story with different tones and voices
• Experiment until you are happy
Then start sharing your story everywhere!
• Switch up the result and obstacle to frame your transformation from different angles
• Try remixing the story with different tones and voices
• Experiment until you are happy
Then start sharing your story everywhere!
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Boom! That's a wrap.
Thanks to @thejustinwelsh for such a timeless framework.
And if you want to write your backstory (just like I walked through in this thread), then grab your free ChatGPT prompt here:
vine-perch-730.notion.site/Creator-Backst…
Thanks to @thejustinwelsh for such a timeless framework.
And if you want to write your backstory (just like I walked through in this thread), then grab your free ChatGPT prompt here:
vine-perch-730.notion.site/Creator-Backst…
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@thejustinwelsh Newsflash:
To stay relevant as a writer, you need to learn how to write with AI:
• Create prompts
• Build efficiencies
• Unlock 10x more creative time
Here are 5 of my favorite (proven) ChatGPT prompts to get you started: x.startwritingwithai.com/?utm_source=co…
To stay relevant as a writer, you need to learn how to write with AI:
• Create prompts
• Build efficiencies
• Unlock 10x more creative time
Here are 5 of my favorite (proven) ChatGPT prompts to get you started: x.startwritingwithai.com/?utm_source=co…