For baby army who aren’t aware, Bighit was never sued for...
oomfenshmirtz@o_biennis
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Nov 14, 2025
~1 min read
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For baby army who aren’t aware, Bighit was never sued for plagiarism or digital sajaegi. What happened was in 2015, a Bighit employee was approached by someone selling online marketing. The BH employee bought it and then after the marketer said what you really bought was
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Digital sajaegi and started blackmailing the employee. The employee didn’t know better and was scared and ended up making payments around $35K. At some point the BH employee realized this would not end and told the management. BH immediately reported the marketer for blackmail
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And the blackmailer was found guilty. In the court documents, there are references to digital sajaegi because that’s what the marketer was claiming he was selling when it was only online marketing. Bighit did not engage in any digital sajaegi and there was a ton of press
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around this back in 2016 when the criminal was convicted and then again in 2017 when some reporter named Jeon Won brought it up after BTS won the BBMA top social artist. She had to apologize publicly and remove the article.
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The guy was convicted in 2017. There's more detail at Soompi soompi.com/article/103937…
and then the apology here: reddit.com/r/kpop/comment…
and then the apology here: reddit.com/r/kpop/comment…
