Here's the SEO strategy I used to grow a DTC brand from 1,500 to...
Keval Shah | Ecom SEO + AEO@SEOKeval
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Feb 01, 2025
~3 min read
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Here's the SEO strategy I used to grow a DTC brand from 1,500 to 15,000+ organic clicks per month:
Growing a brand's organic traffic by 10x is never easy.
Especially if you're doing it in only 6 months!
But there's a proven strategy for it.
And I'm going to share it 🧵:
Growing a brand's organic traffic by 10x is never easy.
Especially if you're doing it in only 6 months!
But there's a proven strategy for it.
And I'm going to share it 🧵:
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Before I get into the details of the SEO strategy, I'm going to share some context about the brand.
They sell food and beverages that use a not-so-well-known sugar alternative.
They sell food and beverages that use a not-so-well-known sugar alternative.
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The goal of this SEO campaign was to drive more awareness to the brand in relation to that sugar alternative...
While also educating people as to why most other sugar alternatives are unhealthy/dangerous.
While also educating people as to why most other sugar alternatives are unhealthy/dangerous.
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Our SEO strategy required the following steps:
1. Technical SEO
2. Keyword Research
3. Content Creation
4. Links Building
Here's a breakdown of what those steps involved:
1. Technical SEO
2. Keyword Research
3. Content Creation
4. Links Building
Here's a breakdown of what those steps involved:
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1. Technical SEO
We ran a Screaming Frog crawl of the site to determine any technical issues that could be making it more difficult for Google to crawl and index the site.
Their website was fairly new...
So there wasn't a ton of clean up that we needed to do.
We ran a Screaming Frog crawl of the site to determine any technical issues that could be making it more difficult for Google to crawl and index the site.
Their website was fairly new...
So there wasn't a ton of clean up that we needed to do.
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We filled in some missing meta data.
Cleaned up the URL structure.
And made a few changes to the main navigation menu to move some of their more important pages higher up in the website architecture.
That's pretty much it!
Cleaned up the URL structure.
And made a few changes to the main navigation menu to move some of their more important pages higher up in the website architecture.
That's pretty much it!
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2. Keyword Research
Keyword research is incredibly important.
Not only did we need to find keywords that drove awareness and educated users about the brand...
But we needed to make sure they were low competition.
Keyword research is incredibly important.
Not only did we need to find keywords that drove awareness and educated users about the brand...
But we needed to make sure they were low competition.
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The brand had almost no website authority, so going after competitive keywords would've resulted in no keyword rankings no organic traffic.
So we focused on mostly targeting keywords that had weak pages already ranking in the top-5 spots of Google.
So we focused on mostly targeting keywords that had weak pages already ranking in the top-5 spots of Google.
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That's a key indicator that the keyword is low competition and easy to rank for.
We decided to target the actual name of the sugar alternative they used as a keyword.
(This was the one competitive keyword we targeted, but we thought we could rank for it — and we did!)
We decided to target the actual name of the sugar alternative they used as a keyword.
(This was the one competitive keyword we targeted, but we thought we could rank for it — and we did!)
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As well as keywords related to other sugar alternatives they were competing against.
This included keywords like:
• aspartame vs sucralose
• aspartame detoxing
• does stevia cause weight gain
Easy!
This included keywords like:
• aspartame vs sucralose
• aspartame detoxing
• does stevia cause weight gain
Easy!
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3. Content Creation
We published four blog posts a month around our target keywords.
And we aimed to make it the most in-depth piece of content on the web about its particular topic.
We published four blog posts a month around our target keywords.
And we aimed to make it the most in-depth piece of content on the web about its particular topic.
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We made an effort to externally link to any sources we used when discussing anything medically related to the sugar alternatives we wrote about.
We also included a lot of internal links within each blog post that pointed to other relevant blog posts we published.
We also included a lot of internal links within each blog post that pointed to other relevant blog posts we published.
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4. Link Building
We built 11 backlinks per month either to the homepage of the site or to the blog content we were publishing.
We made an effort to land backlinks on relevant, high-quality sites.
And we varied up the anchor text so the link building looked natural.
We built 11 backlinks per month either to the homepage of the site or to the blog content we were publishing.
We made an effort to land backlinks on relevant, high-quality sites.
And we varied up the anchor text so the link building looked natural.
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If you land backlinks on spammy sites or don't vary up the anchor text well, you will get penalized and your site will have trouble ranking on Google.
So be careful!
So be careful!
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And that's it!
Within 6 months, this brand saw a 10x increase in organic traffic.
They currently rank #1 for the name of the sugar alternative they use in their products.
And nearly all of the blog content we've published so far is ranking somewhere on the 1st page.
Within 6 months, this brand saw a 10x increase in organic traffic.
They currently rank #1 for the name of the sugar alternative they use in their products.
And nearly all of the blog content we've published so far is ranking somewhere on the 1st page.