Over the past 20 months I’ve grown my audience by over 160,000...
Kieran Drew@ItsKieranDrew
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Sep 23, 2024
~3 min read
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Over the past 20 months I’ve grown my audience by over 160,000 people.
Trust me:
A following is like miracle grow for your business.
If I had to start again, here’re the 10 steps I’d take to do it right:
Trust me:
A following is like miracle grow for your business.
If I had to start again, here’re the 10 steps I’d take to do it right:
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Narrow your focus.
The biggest risk to success is spreading too thin - try to grow everywhere and you grow nowhere.
Commit to one platform. Master it. Become an authority in the space.
Use the reputation to diversify later.
The biggest risk to success is spreading too thin - try to grow everywhere and you grow nowhere.
Commit to one platform. Master it. Become an authority in the space.
Use the reputation to diversify later.
3
Commit to consistency.
There’s a snowball effect to audience building. It takes time to get rolling, but once it does the results are crazy.
Set an output goal - one that pushes you.
Every word adds up.
There’s a snowball effect to audience building. It takes time to get rolling, but once it does the results are crazy.
Set an output goal - one that pushes you.
Every word adds up.
4
Create connections.
Connections are like a catalyst for a creator’s career: It only takes one conversation to spark a reaction.
Reach out to people:
2 steps behind (audience)
Similar level (peers)
2 steps ahead (mentors)
Don’t go at it alone.
Connections are like a catalyst for a creator’s career: It only takes one conversation to spark a reaction.
Reach out to people:
2 steps behind (audience)
Similar level (peers)
2 steps ahead (mentors)
Don’t go at it alone.
5
Overdeliver at every opportunity.
One of the best ways to build an audience is to show you care more than your competition.
Value is the answer. Give away 99% for free.
Aim for more fans, not more followers.
One of the best ways to build an audience is to show you care more than your competition.
Value is the answer. Give away 99% for free.
Aim for more fans, not more followers.
6
Share more stories.
People follow people. They don’t want some crazy polished version of you. They want to hear your mistakes, flaws, fears, desires, and dreams.
Content is abundant.
It’s connection that’s scarce.
People follow people. They don’t want some crazy polished version of you. They want to hear your mistakes, flaws, fears, desires, and dreams.
Content is abundant.
It’s connection that’s scarce.
7
Carve your own path.
The problem with social media is it’s algorithm based - you’re incentivized to sound like everyone else.
But the creators who stand out scratch their own itch. They lean into what makes them unique.
Dont follow the crowd, follow your curiosity.
The problem with social media is it’s algorithm based - you’re incentivized to sound like everyone else.
But the creators who stand out scratch their own itch. They lean into what makes them unique.
Dont follow the crowd, follow your curiosity.
8
Make content effortless.
The start of writing online sucks. But the more you write the easier it should get.
Repurpose your best ideas. Templatize your content. Start systems and refine your routine.
An audience is pointless if you don’t have time to do something with it.
The start of writing online sucks. But the more you write the easier it should get.
Repurpose your best ideas. Templatize your content. Start systems and refine your routine.
An audience is pointless if you don’t have time to do something with it.
9
Learn in public.
The fastest way to learn is to write - teaching what you know quickly exposes what you don’t. Share content to help the person you used to be get to where you are now.
Serve your shadow and your audience becomes an extension of yourself.
The fastest way to learn is to write - teaching what you know quickly exposes what you don’t. Share content to help the person you used to be get to where you are now.
Serve your shadow and your audience becomes an extension of yourself.
10
Study copywriting.
Online you’re in a war for attention. You can have the best ideas in the world, but if you can’t get people to read - it doesn’t mean shit.
Trust me:
Less courses on growth. More courses on skill.
Online you’re in a war for attention. You can have the best ideas in the world, but if you can’t get people to read - it doesn’t mean shit.
Trust me:
Less courses on growth. More courses on skill.
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Launch a newsletter.
Email is THE best way to build relationships.
It’s personal. It’s fun. It’s real.
So once you have momentum here, start emailing there.
The best way to compete on social media is to get the hell off it.
Email is THE best way to build relationships.
It’s personal. It’s fun. It’s real.
So once you have momentum here, start emailing there.
The best way to compete on social media is to get the hell off it.
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TL;DR
10 tips to attract an audience the right way:
• Go all in
• Overdeliver
• Be different
• Learn in public
• Keep consistent
• Study copywriting
• Share more stories
• Create connections
• Launch a newsletter
• Make content effortless
10 tips to attract an audience the right way:
• Go all in
• Overdeliver
• Be different
• Learn in public
• Keep consistent
• Study copywriting
• Share more stories
• Create connections
• Launch a newsletter
• Make content effortless
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Thanks for reading!
If ya enjoyed this, 2 quick requests.
1. Drop me a follow @ItsKieranDrew for more writing and creator-business content
2. Share this with your audience so others can read
Just click below and up you go.
Cheers 🥂
If ya enjoyed this, 2 quick requests.
1. Drop me a follow @ItsKieranDrew for more writing and creator-business content
2. Share this with your audience so others can read
Just click below and up you go.
Cheers 🥂
Kieran Drew@ItsKieranDrew
Over the past 20 months I’ve grown my audience by over 160,000 people.
Trust me:
A following is like miracle grow for your business.
If I had to start again, here’re the 10 steps I’d take to do it right:
Trust me:
A following is like miracle grow for your business.
If I had to start again, here’re the 10 steps I’d take to do it right:
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P.S.
If you'd like to attract an audience around your ideas, my course High Impact Writing is on special offer.
Pick it up before tomorrow midnight PT and you get two extra bonus trainings for free.
Come join 700+ creators here:
highimpactwriting.co
If you'd like to attract an audience around your ideas, my course High Impact Writing is on special offer.
Pick it up before tomorrow midnight PT and you get two extra bonus trainings for free.
Come join 700+ creators here:
highimpactwriting.co
