The most important Copywriting skill to master Anticipating...
Tanmay Singh Chauhan@TanmayS_Chauhan
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Jan 30, 2026
~2 min read
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The most important Copywriting skill to master
Anticipating Objections.
No product is perfect and people always find reasons not to buy.
5 knacks to cover all the weak points of your product (no matter what you sell):
Anticipating Objections.
No product is perfect and people always find reasons not to buy.
5 knacks to cover all the weak points of your product (no matter what you sell):
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1. I don't have enough time
This one might be the easiest of all to resolve. If they believe your service will take a lot of supervision you just eliminate all the barriers.
Employ Done for you in everything :
• You just need to do x( minimal action ) we'll handle the rest.
This one might be the easiest of all to resolve. If they believe your service will take a lot of supervision you just eliminate all the barriers.
Employ Done for you in everything :
• You just need to do x( minimal action ) we'll handle the rest.
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2. I don't have enough money
If you’ve done your research well and this is your ideal prospect, money is never the reason, never.
Issue is they don’t see the perceived value.
Resolve this by painting a picture of ROI.
"Make more money than you paid, save time and reduce work"
If you’ve done your research well and this is your ideal prospect, money is never the reason, never.
Issue is they don’t see the perceived value.
Resolve this by painting a picture of ROI.
"Make more money than you paid, save time and reduce work"
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3. It won't work for me
They believe it will work for everyone but never for them. “You’re all the same” is what they're thinking.
Don’t get offended.
Most times in these scenarios they've suffered a bad experience ( mostly given by your competitors)
They believe it will work for everyone but never for them. “You’re all the same” is what they're thinking.
Don’t get offended.
Most times in these scenarios they've suffered a bad experience ( mostly given by your competitors)
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The best way to differentiate yourself is to tell some case studies.
“One of my clients faced a similar problem and we solved it by X”
You need to give them clear cut divider between you and your competitors. Don't be afraid to use their name too.
“One of my clients faced a similar problem and we solved it by X”
You need to give them clear cut divider between you and your competitors. Don't be afraid to use their name too.
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4. I don’t need it right now
The prospect at this point might be convinced of everything but they have no reason to act right now.
“I’ll come back to this” but they never do.
Introduce Scarcity
People find things more attractive when they are rare and limited in availability.
The prospect at this point might be convinced of everything but they have no reason to act right now.
“I’ll come back to this” but they never do.
Introduce Scarcity
People find things more attractive when they are rare and limited in availability.
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5. I have no need for your product
They don't think you will solve their problem.
Resolve this one by using the feel-felt-found approach.
Feel - Acknowledge their objection " I understand how you might be feeling this way "
They don't think you will solve their problem.
Resolve this one by using the feel-felt-found approach.
Feel - Acknowledge their objection " I understand how you might be feeling this way "
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Felt - "Our another customer also felt this way " ( throw testimonials)
Found - "But what they found was - X value (you’re providing)."
It’s a polite way to introduce Values and reasons without making them feel dumb.
Found - "But what they found was - X value (you’re providing)."
It’s a polite way to introduce Values and reasons without making them feel dumb.
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TL:DR
5 ways to anticipate objection
1. It won't work for me
2. I don’t need it right now
3. I don't have enough time
4. I don't have enough money
5. I have no need for your product
5 ways to anticipate objection
1. It won't work for me
2. I don’t need it right now
3. I don't have enough time
4. I don't have enough money
5. I have no need for your product
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1 favor and 1 Value is all I ask from you
Value - Here’s my exact step by step to close on more calls.
Favor - Follow me for daily copywriting nugget @TanmayS_Chauhan and share this thread.
Value - Here’s my exact step by step to close on more calls.
Favor - Follow me for daily copywriting nugget @TanmayS_Chauhan and share this thread.
Tanmay Singh Chauhan@TanmayS_Chauhan
I suck at being a salesman.
Yet I closed 7 out of my last 10 calls.
I'm not a natural so I rely on systems.
Here is a 7-step process to close almost always ( no matter what's your service) :
Yet I closed 7 out of my last 10 calls.
I'm not a natural so I rely on systems.
Here is a 7-step process to close almost always ( no matter what's your service) :