Maxwell Finn (@maxwellfinn)

In 1973 FedEx was 24 hours away from bankruptcy... Their founder Fred Smith had $5,000 in company funds left but needed $24,000 for fuel to keep planes flying the next day. What he did next is the definition of "bet the company" and changed business history forever. 🧵 ...

Last year, McDonald's rolled out an initiative that showed their mastery of pricing psychology... They digitized their menus and ran a massive pricing psychology experiment. The results were crazy and completely changed how they display prices on their menus around the world 🧵 ...