Brad Stulberg (@BStulberg)

There is no perfect routine. No supplement will save you. Optimizing everything isn’t the answer. There’s nothing special about 4AM alarms. Let’s separate greatness myths from reality:...

I wrote a new book. It’s called The Way of Excellence. It’s the culmination of a decade of research and commitment. ...

I’ve interviewed hundreds of people who are experts in their field and the best at what they do. Olympians, authors, entrepreneurs. When I ask the question: How often do things go according to plan? Overwhelmingly, the answer I get is 85-95% of the time. Not a single person has ever responded with...

Doing hard things that align with your values and the person you want to become is one of the most satisfying and underrated things there is. It builds discipline, self-respect, self-confidence, and the ability to be comfortable with being uncomfortable. A life without any friction sounds nice, bu...