💭 Personal & Life
In 1998, Citibank and The Travelers Insurance Company merged.
They hired legendary designer Paula Scher to create a new logo.
In their first meeting, on a napkin, Scher drew what became the iconic Citi logo.
As Scher got up to leave the room, someone from the Citi team asked,
How can it be that...
Feb 26, 2024