This is Shaan Puri.
Sold his startup for $25M. Then crypto newsletter for ~$10M. Invested $4M into 47 startups. Currently makes $25M/year in eCommerce
13 lessons from the funniest & most outrageous entrepreneur who doesn't give a f*ck:
Hearing about Zucks, Elon, Bezos & Jobs is a snoozefest. We've heard it all before.
Most people have no idea who Shaan Puri is. But the business advice he shares is incredible.
Use these lessons from Shaan to build a 7 or 8 figure online business
Most people have no idea who Shaan Puri is. But the business advice he shares is incredible.
Use these lessons from Shaan to build a 7 or 8 figure online business
1. Escape the sh*tstorm of normality
Before you can build a business you must build a worldview.
Entrepreneurs are contrarians. They stick their middle finger up at the system & tradition/norms
That's how they are able to innovate and infiltrate
Before you can build a business you must build a worldview.
Entrepreneurs are contrarians. They stick their middle finger up at the system & tradition/norms
That's how they are able to innovate and infiltrate
“Most people do what 'most people' do. This is a huge mistake.
In the US:
- 50% of marriages end in divorce/separation
- 60%+ of the population is obese/overweight
- 70% of people have less than $1k in savings
What most people are doing isn't working. Do Differently." – Shaan
In the US:
- 50% of marriages end in divorce/separation
- 60%+ of the population is obese/overweight
- 70% of people have less than $1k in savings
What most people are doing isn't working. Do Differently." – Shaan
2. Stop building a useless audience of sheep
Shaan has:
• 1M+ followers on socials
• 3M+ podcast downloads a month
• A ginormous freaking email list
Pay attention...
"Followers & subscribers are the fake t*tties of content."
Yet normies want useless followers. Silly.
Shaan has:
• 1M+ followers on socials
• 3M+ podcast downloads a month
• A ginormous freaking email list
Pay attention...
"Followers & subscribers are the fake t*tties of content."
Yet normies want useless followers. Silly.
Shaan's audience-building rules:
* People don't want information, they want a feeling
* WHO follows you is far more important than HOW MANY people follow
* Don't worry about writing style or production quality
* Every platform works
* Don't stop writing
Hallelujah
* People don't want information, they want a feeling
* WHO follows you is far more important than HOW MANY people follow
* Don't worry about writing style or production quality
* Every platform works
* Don't stop writing
Hallelujah
VIDEO
3. A sloppy AF resume is better than an MBA
Shaan was a founder straight off the bat.
His first startup was a hilarious Sushi restaurant.
It failed & taught him the best lessons
Shaan has real experience. He's done stuff. He hasn't just been a pleb employee at Facebook
Shaan was a founder straight off the bat.
His first startup was a hilarious Sushi restaurant.
It failed & taught him the best lessons
Shaan has real experience. He's done stuff. He hasn't just been a pleb employee at Facebook
Early on Shaan developed the strategy of having big companies acquire his before he felt ready.
Most entrepreneurs wait a lifetime before thinking about selling.
They ride the wave and end up:
• Bankrupt
• Irrelevant
• Or worse...uns*xy
Build to sell fast.
Most entrepreneurs wait a lifetime before thinking about selling.
They ride the wave and end up:
• Bankrupt
• Irrelevant
• Or worse...uns*xy
Build to sell fast.
4. Become a funny as hell writer
The market is saturated with crypto bro newsletters
If you read Shaan's crypto newsletter Milk Road, you quickly see why it sold for 8-figures
No fluff. Just news, advice, kickass memes & funny writing that entertains the sh*t out of you
The market is saturated with crypto bro newsletters
If you read Shaan's crypto newsletter Milk Road, you quickly see why it sold for 8-figures
No fluff. Just news, advice, kickass memes & funny writing that entertains the sh*t out of you
Writing advice for you:
Be entertaining
Remove the filter
Write like you talk
Grow a newsletter
Add in your childhood
Say stuff you shouldn't
Get h*rny about your topic
Be entertaining
Remove the filter
Write like you talk
Grow a newsletter
Add in your childhood
Say stuff you shouldn't
Get h*rny about your topic
VIDEO
5. "Creative ppl should NOT work Mon-Fri 9-to-5 (yet 99% do)"
The core of entrepreneurship is creativity + imagination
Yet the average work day is set up for boredom. So the work sucks & makes $0
Real entrepreneurs work in a flow state
They're not passionate. They're obsessed
The core of entrepreneurship is creativity + imagination
Yet the average work day is set up for boredom. So the work sucks & makes $0
Real entrepreneurs work in a flow state
They're not passionate. They're obsessed
6."Immigrant energy is unmatched"
Forget DEI and woke culture
Hire people with immigrant energy who are driven to get results & have high agency
It's why I love working with Ukrainians. They're hungry. They have fight.
Hiring the right people solves 99% of business problems
Forget DEI and woke culture
Hire people with immigrant energy who are driven to get results & have high agency
It's why I love working with Ukrainians. They're hungry. They have fight.
Hiring the right people solves 99% of business problems
VIDEO
7. "Hire meme gods"
The average business uses ads
Ads = Boring content we're forced to watch
The future of business communication is memes.
Get us to pay attention & maybe we'll buy your magnificent s*x toy, mofo.
Meme culture is deep. Learn or hire a pro.
The average business uses ads
Ads = Boring content we're forced to watch
The future of business communication is memes.
Get us to pay attention & maybe we'll buy your magnificent s*x toy, mofo.
Meme culture is deep. Learn or hire a pro.
8. "The economy is just smart people paying beautiful people to promote stuff to insecure people."
It's wild how accurate this is.
What Shaan is saying is the best entrepreneurs understand human psychology
That's one reason why copywriting is a million-dollar skill to acquire.
It's wild how accurate this is.
What Shaan is saying is the best entrepreneurs understand human psychology
That's one reason why copywriting is a million-dollar skill to acquire.
9. "Don't start with learning. Start with doing...& learn when you get stuck"
-F*ck business plans
-Product-market fit
-Lean startup
-VCs
-Agile
-MBAs
-Getting ready
Build a community, see what problem you can solve for them. Collect money
If needed, learn from practitioners
-F*ck business plans
-Product-market fit
-Lean startup
-VCs
-Agile
-MBAs
-Getting ready
Build a community, see what problem you can solve for them. Collect money
If needed, learn from practitioners
10. Ask yourself this powerful question:
"Assume you get paid $1M per year no matter what you do, but you still gotta work 40 hours a week
What would you pick to work on?"
Sitting on the beach forever is a mindf*ck
Do the right kind of work. Follow obsession.
"Assume you get paid $1M per year no matter what you do, but you still gotta work 40 hours a week
What would you pick to work on?"
Sitting on the beach forever is a mindf*ck
Do the right kind of work. Follow obsession.
11. Use a decision-making framework to move faster than a Lambo
Making decisions feels like death. This matrix below helps simplify the process.
Many businesses die because they can't make decisions fast enough.
So it becomes death by committee + bureaucracy
Making decisions feels like death. This matrix below helps simplify the process.
Many businesses die because they can't make decisions fast enough.
So it becomes death by committee + bureaucracy
12. "Whenever I hear someone wants "life balance", I know they will end up disappointed"
The snowflake nanny police invented hustle culture
It's made us lazy
Sounds cliche but you actually have to work to start a business.
It's hard. Long hours. Full of problems.
The snowflake nanny police invented hustle culture
It's made us lazy
Sounds cliche but you actually have to work to start a business.
It's hard. Long hours. Full of problems.
"Nothing gets 0%, nothing gets 100%, everything gets ~30-50%" – Shaan
That's the problem with balance.
Without focus & intensity you have a mediocre business.
Show me a balanced entrepreneur & I'll show you a trust fund baby living off daddy.
Go all in or go home
That's the problem with balance.
Without focus & intensity you have a mediocre business.
Show me a balanced entrepreneur & I'll show you a trust fund baby living off daddy.
Go all in or go home
13. "If you wanna level up - the fastest hack is to hangout with people who are ALREADY at that level"
Divorce the losers
My business went from 6 to 7 figures when I got around 8 figure creators
And got away from $20/hour writers who complain & wanna write a Jane Austin novel
Divorce the losers
My business went from 6 to 7 figures when I got around 8 figure creators
And got away from $20/hour writers who complain & wanna write a Jane Austin novel
VIDEO
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